Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

e4m Desk Jan 11, 2014 9:01 AM

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

e4m Desk Jan 10, 2014 3:11 PM

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Sharma joins the Sony family from Times Now, where she was Vice President, Mktg. Her previous assignments were with BBC Global News & Walt Disney Television

e4m Desk Apr 17, 2013 8:19 PM

Sharma joins the Sony family from Times Now, where she was Vice President, Mktg. Her previous assignments were with BBC Global News & Walt Disney Television

e4m Desk Apr 16, 2013 6:21 PM