TV players eye the burgeoning lifestyle & Bollywood market?blur=25

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM

Quick Five with Disney UTV’s Sameer Pitalwalla?blur=25

We are keen on helping audiences migrate across different platforms, thereby strengthening the brand, says the Dir, Video & Celebrity of Disney UTV

Synjini Nandi Apr 3, 2013 8:25 PM

UTV Stars ‘Walk of the Stars’ pays tribute to Dev Anand?blur=25

UTV Stars ‘Walk of the Stars’ is a premium property that encompasses celebrities’ handprints on a customised slab and specially designed brass statues of legendary actors

exchange4media Staff Dec 5, 2012 11:01 PM

UTV Stars aims to improve India – China ties?blur=25

UTV Stars in association with Carnival Media has created ‘The India – China Music Festival 2012’ – a confluence of Chinese sound & Indian music

Synjini Nandi Nov 23, 2012 6:58 PM

UTV Stars banks on outdoor to promote ‘Live My Life’?blur=25

The channel has used a mix of traditional OOH formats. The initiative is highly focussed in cities such as Mumbai, Delhi, Kanpur, Bangalore, etc.

Priyanka Nair Oct 17, 2012 8:35 PM

Quick five with Disney UTV’s Nikhil Gandhi?blur=25

“Our vision is to establish UTV Stars as the ultimate destination for Bollywood,” says the ED of Youth Channels, Media Networks, Disney UTV

Synjini Nandi Oct 16, 2012 7:37 PM

UTV ties up with IIFA for ‘Walk of the Stars’?blur=25

The association of UTV Stars' property 'Walk of the Stars' and IIFA will be unveiled at the forthcoming IIFA Awards in Singapore

exchange4media Staff Jun 8, 2012 9:00 PM

UTV Stars is official broadcaster for Lady Gaga performance?blur=25

The channel has tied up with LAP Buddh Circuit to give its viewers the experience of the After Parties and the grand finale with Lady Gaga’s performance, which is planned alongside the Formula One Grand Prix 2011.

exchange4media Staff Oct 21, 2011 1:28 PM

UTV Stars gets off to a good start?blur=25

Bollywood entertainment channel UTV Stars has shown significant growth since its launch and according to the broadcaster, is already delivering on its channel position.

exchange4media Staff Sep 24, 2011 9:00 AM

Rickshaw rides away with UTV Stars’ creative duties?blur=25

The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.

exchange4media Mumbai Bureau Aug 30, 2011 9:08 AM

UTV Stars ups the glitz quotient with new brand campaign?blur=25

The Broadcasting division of UTV, which recently announced the launch of its latest offering, UTV Stars, has commenced its brand campaign iterating the brand promise of ‘Touch Feel Believe’.

exchange4media Staff Aug 25, 2011 9:38 AM

UTV Stars launches with innovative ‘Red Carpet’ activation?blur=25

UTV Stars, the new Bollywood channel, carried out a launch activation spread over three days from August 17 to 19 across media agencies in Mumbai, Delhi and Bangalore. The activation gave trade patrons a grandiose experience of stardom with a unique red carpet activation.

exchange4media Staff Aug 22, 2011 8:17 AM

Reporter's Diary: Broadcast sector - my new found love?blur=25

The past week, in fact the past one month has been all about understanding a whole new sector that reporter Shubhangi Mehta had never worked on before – the broadcast sector.

Shubhangi Mehta Aug 13, 2011 8:46 AM

TapRoot & Motivator add UTV Stars to their kitty?blur=25

UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.

exchange4media Mumbai Bureau Jul 27, 2011 12:24 PM