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Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achieve its goal.

Apeksha Mishra 03-August-2018

The tech company has already started reviewing some agencies but nothing has been finalized till now.

exchange4media Staff 03-August-2018

The popular YouTube star on the brand associations, his key ingredient to success and his fierce loyalty towards YouTube

exchange4media Staff 01-August-2018

The Tamil film actor turned 43 on Monday, we take a look at some of his brand endorsements

exchange4media Staff 24-July-2018

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra 24-July-2018

Under this initiative, Eureka Forbes has set up exclusive zones across 500 retail stores in India to allow people to test their water quality and determine its health quotient

exchange4media Staff 21-July-2018

As a part of the deal between ZEEL’s BIG Ganga and Ravi Kishan Productions, ZEEL has acquired the exclusive rights for both linear and non-linear formats for all seven movies.

exchange4media Staff 20-July-2018

The new communication is to establish a proposition that Dark Fantasy can make a delightful dessert

exchange4media Staff 19-July-2018

With her exceptional performance at the famous AAF World U-20 Athletics Championship 2018, within three days Assam State has made her the sports brand ambassador. Das will soon have many brands rushing to her.

exchange4media Staff 16-July-2018

Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football fanatic, who happens to be 60

Neethu Mohan 16-July-2018

From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff 11-July-2018

Acxiom's data analytics and management group will come under IPG's umbrella, however Acxiom will be a stand-alone division associated with IPG Mediabrands.

exchange4media Staff 03-July-2018

Shelton Pinheiro explains that the campaign was launched targeting tourist’s arrival in Kerala during the monsoon season

Neethu Mohan 02-July-2018

Blue Star and Ogilvy took an offbeat approach to convey their idea, using cute babies as a continuation of their previous campaign

exchange4media Staff 30-June-2018

Indian travel sites saw more than 50% sales in the last week of May, during the summer season

exchange4media Staff 19-June-2018

Julie Bramham has been appointed as the new Chief Marketing Officer, while Sanjeev Churiwala, will take on the role of Chairman of Royal Challengers Sports Pvt Ltd (RCSPL)

exchange4media Staff 15-June-2018

His appointment coincides with that of Bhaskar Choudhuri who has been appointed as Chief Marketing Officer of Lenovo, Asia Pacific.

exchange4media Staff 08-June-2018

With the addition of these networks, Dishum is now reaching over ~85 million TV Households across all MSO’s & DTH platforms.

exchange4media Staff 06-June-2018

Bajaj Allianz Life Insurance has signed up Sanjeev Shrivastava to promote their bonus policy

Madhuwanti Saha 06-June-2018

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