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TAM AdEx?blur=25

During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.

Moumita Bhattacharjee Oct 21, 2019 8:49 AM

Tourism Australia?blur=25

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri Oct 17, 2019 9:05 AM

Impact?blur=25

It’s that time when we look back at names who made an impact on the marketing, advertising & media industry this year. Here are the nominees, as we get set to find out who wins the honour on Dec 5

exchange4media Staff Oct 14, 2019 8:23 AM

Gouris Goodies with Mandira Bedi?blur=25

With Bedi on board, the brand aims to break barriers and scale new heights by showcasing the range of the all-natural and preservative-free products

exchange4media Staff Oct 11, 2019 6:09 PM

Publicis?blur=25

The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets

exchange4media Staff Oct 11, 2019 4:47 PM

Fulcro?blur=25

Fulcro communications will be spearheaded by advertising specialists - Akshat Trivedi, Brijesh Parmar and Jugal Kathuria

exchange4media Staff Oct 4, 2019 11:45 AM

Ghoomo India?blur=25

The campaign promotes 15 destinations in the form of a digital archive and is aligned with the government's efforts towards building a strong domestic tourism ecosystem

exchange4media Staff Sep 28, 2019 4:00 PM

Kalli Purie?blur=25

Puri, the Vice-Chairperson of the India Today Group, was conferred with ‘India’s Most Powerful Women in Media’ award and Outstanding Media and Entertainment Award’ in London recently

exchange4media Staff Sep 28, 2019 2:17 PM

The Digital Fellow?blur=25

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Sep 28, 2019 9:20 AM

Gourmet Passport Dineout?blur=25

Conceptualised by Daiko FHO, the campaign will be rolled out across digital, cinema, radio, social media platforms via both Dineout & Gourmet Passport

exchange4media Staff Sep 27, 2019 6:04 PM

HD?blur=25

Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets

Moumita Bhattacharjee Sep 27, 2019 8:35 AM

Pithawala?blur=25

Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador

exchange4media Mumbai Bureau Sep 26, 2019 8:32 AM

Comscore?blur=25

As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000 respectively

exchange4media Staff Sep 25, 2019 1:10 PM

Nicotex?blur=25

In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication

exchange4media Staff Sep 16, 2019 3:33 PM

Azerbaijan?blur=25

The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more

Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM

resulticks?blur=25

UTI MF aims to empower both customer and agent ecosystems through a unified communication strategy

exchange4media Staff Sep 3, 2019 1:34 PM

Diya Mirza?blur=25

To spread awareness about using eco-friendly Ganesha idols, BIG FM held a two-week-long contest and 15 winners were felicitated with a Tree Ganesha by Mirza

exchange4media Staff Aug 30, 2019 7:06 PM

Vidya?blur=25

‘Vidya’ tells the story of an illiterate army widow who gathers the courage to teach English; show to be telecast from September 9

exchange4media Staff Aug 28, 2019 7:13 PM

SatishNS?blur=25

Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore

Anjali Thakur Aug 28, 2019 8:36 AM