Top Story

Home >> Advertising >> Article

K-Factor adds four new businesses to its kitty

04-August-2009
Font Size   16
K-Factor adds four new businesses to its kitty

Making it four-in-a-row, Shivjeet Kullar’s K-Factor has picked up the accounts of Canara HSBC OBC Life Insurance, World Lung Foundation, TDI Real Estate and Oxfam India over the past few months. The cumulative account size is pegged at Rs 70 lakh.

Commenting on these account gains Shantomoy Ray, CEO, K-Factor, said, “These clients represent a diverse array of products and services, and our creative teams are excited about working on them.” When asked about the slowdown, he replied, “In tough times, clients seem to prefer compact agencies with a faster response time. Many of these brands have been won in multi-agency pitches, where bigger agencies were involved.”

Canara HSBC OBC Life Insurance is one of the largest life insurance service providers in the country today. The company has assigned its entire internal communications to K-Factor and its activation programmes to the agency’s BTL set-up called K-Factor Direct.

On choosing K-Factor, Amit Sengupta, Senior Manager – Sales & Planning, Canara HSBC OBC Life Insurance, said, “It is extremely important for us to get supported by professional partners in creative expressions of our domain of sales promotion. The level of engagement and excitement determines the top line and that is supported brilliantly by K-Factor. It has been a superb association so far and we are looking ahead for many more moments of success.”

The World Lung Foundation operates in many countries around the world. In India, it focuses on cigarettes as well as smokeless tobacco.

Dr Kunal Banerji, Executive Director – Marketing, TDI Infrastructure, said, “K-Factor has started working with us by launching the ‘My Floors’ project, and over the next three months we aim to launch multiple new products.”

Dr Banerji added, “I find K-Factor’s work very creative. Their commitment to the client is admirable and the service very satisfactory and we are happy to work with them.”

Oxfam works around the world in critical development areas. The agency will assist them in their fund raising and awareness efforts.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'