upendra
The Indian outdoor landscape through the creative lens?blur=25

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space

Priyanka Nair Jul 23, 2013 9:21 AM

Trinetra Focus bags social media mandate for Samsonite & Lavie?blur=25

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase II will involve establishing social shopping

exchange4media Staff Jul 16, 2013 7:28 AM

Trinetra Focus bags social media mandates for Samsonite & Lavie?blur=25

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase 2 will involve establishing social shopping

exchange4media Staff Jul 15, 2013 2:10 PM

Billboard of the week: Shoppers Stop’s XL display?blur=25

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair Dec 13, 2012 7:55 PM

Real estate OOH ads need to get out of the rut: Experts?blur=25

OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category

Priyanka Nair Nov 28, 2012 7:36 PM

Big FM takes up the cause of Bangalore’s roads?blur=25

Big FM has launched ‘Eddelu Bengalooru’, Bangalore’s biggest civic initiative in the recent past, with popular breakfast show RJs Harsha and Shruthi

exchange4media Staff Jan 30, 2012 11:39 PM