unilever
Mindshare Fulcrum celebrates 20 years of partnership with HUL

To celebrate the anniversary both companies showcased some of their campaigns and milestones for HUL brands over the years at an event in Mumbai.

exchange4media Staff Nov 19, 2015 11:42 AM

We hope to receive similar response to the Lifebuoy film as we did for Gondappa: Samir Singh, HUL

Hindustan Unilever’s health soap Lifebuoy announced the latest edition of its Help a Child Reach 5 handwashing programme with a special focus on the importance of hygiene in the neonatal period – the first 28 days of child’s life

exchange4media Staff Nov 2, 2015 10:01 AM

We hope to receive similar response to the Lifebuoy film as we did for Gondappa: Samir Singh, HUL

Hindustan Unilever’s health soap Lifebuoy announced the latest edition of its Help a Child Reach 5 handwashing programme with a special focus on the importance of hygiene in the neonatal period – the first 28 days of child’s life

exchange4media Staff Nov 2, 2015 9:05 AM

Siddharth Banerjee appointed head - brand marketing and consumer insights at Vodafone

Prior to this, he was country marketing director and a member of the management committee at Unilever Sri Lanka. His has worked with Unilever for 13 years

exchange4media Staff Oct 10, 2015 1:37 PM

Unilever calls for hygiene indicator in the UN’s Sustainable Development Goals

The brand is calling for the inclusion of an indicator which measures the percentage of the population using a hand washing facility with soap in homes, schools and health centres

exchange4media Staff Sep 29, 2015 1:46 PM

HUL signs agreement with Everstone for sale of Modern bakery business

The transaction includes sale and transfer of the ‘Modern’ brand and business on a going concern basis. HUL and Everstone will work together to secure the necessary approvals to complete the transaction over the next few months

exchange4media Staff Sep 9, 2015 4:57 PM

There are 3 tips to improve media connection - leverage mobile, leverage mobile, leverage mobile: Rahul Welde

“If we singularly focus on this aspect, we are going to make great progress from a marketing stand point,” said Rahul Welde, Vice President - Media at Unilever at the recently held IAA Silver Jubilee Summit

Priyanka Mehra and Lara Rebello Sep 8, 2015 8:14 AM

$30 billion worth marketing spends up for grabs globally: Action in India heats up

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff Aug 12, 2015 9:14 AM

It was difficult to not get swayed by the pros in many of the entries: Geetu Verma

Geetu Verma, Executive Director- Food & Refreshments, Hindustan Unilever Limited, who was the Jury Chair for the inaugural Media Ace Awards, talks about the experience of judging entries

exchange4media Staff Jul 25, 2015 10:20 AM

It was difficult to not get swayed by the pros in many of the entries: Geetu Verma

Geetu Verma, Executive Director- Food & Refreshments, Hindustan Unilever Limited, who was the Jury Chair for the inaugural Media Ace Awards, talks about the experience of judging entries

exchange4media Staff Jul 25, 2015 8:41 AM

Lowe Lintas is incredibly strong and I’m not going to mess with it: Alex Leikikh

“It is a household brand. I don’t think we should paint the whole world with one Mullen Lowe brush. In some markets where the brand is so strong like Lowe Lintas in India, maybe we don’t rebrand it,” says Leikikh, Global CEO, Mullen Lowe

Priyanka Mehra Jul 6, 2015 9:39 AM

Cannes 2015: I’ll look for simplicity of ideas and strong results: Jasmin Sohrabji

Jasmin Sohrabji, CEO, SE Asia & India, Omnicom Media Group, who is on the Media Jury at the Cannes Lions International Festival of Creativity 2015, says net results and the easy comprehensibility of ideas in a campaign are the parameters she will rate high while judging at the festival

Srabana Lahiri Jun 19, 2015 8:33 AM

Unilever Foundry and Lions Innovation launch search for world’s top 50 marketing technology startups

The Foundry 50 will be chosen Brent Hoberman – Serial Entrepreneur and Co-Founder of Founders Forum, Rose Lewis – Co-Founder of startup accelerator Collider, Rob Dembitz, Head of Lions Innovation, Caitlin Ryan, Group Executive Creative Director from Karmarama, Olivier Garel, Head of Unilever Ventures and Marc Mathieu, Senior VP of Global Marketing Unilever

exchange4media Staff Apr 1, 2015 8:20 AM

Relevance key for brands to drive conversations: Industry experts

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Ankur Singh Mar 31, 2015 8:59 AM

"The effort of marketing our brands needs to have a more positive impact on society" Marc Mathieu

Be it the Dove Sketches, Kan Khajura Tesan or Help a child reach 5, Unilever has looked at being a force for good, purposeful and helping improve lives of their consumer. And in the process, garner impressive growth along the way says Marc Mathieu - Global SVP - Marketing Unilever

Simran Sabherwal Mar 21, 2015 10:55 AM

ASCI presents 'Creativity , For Goodness' Sake' with global speakers & industry stalwarts

Sir John Hegarty (Founder, Creative- BBH), Marc Matheiu (SVP, Marketing - Unilever), Shantanu Khosla (MD - P&G), & Rajkumar Hirani (Filmmaker) will share their thoughts on 'Creativity with Responsibility'

exchange4media Staff Mar 13, 2015 8:10 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 10:21 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 9:44 AM

You don't want to be a victim of challenger brands: Mike Cooper

Cooper, CEO, PHD Worldwide on the fun in being a challenger brand, wish list for PHD India, and the collaborative value of PHD’s global planning system Source

Priyanka Mehra Dec 22, 2014 9:42 AM