unilever

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39 (September 23-29)

exchange4media Staff Oct 9, 2017 8:42 AM

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Venkata Susmita Biswas Oct 9, 2017 8:41 AM

HUL’s Comfort Fabric Conditioner ad takes a ‘Chota Step’ towards a ‘Badi Baat’

exchange4media Staff Sep 16, 2017 7:56 AM

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

exchange4media Staff Aug 18, 2017 8:26 AM

Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin Aug 1, 2017 7:43 AM

Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

exchange4media Staff Jun 22, 2017 9:14 AM

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

exchange4media Staff Feb 9, 2017 8:59 AM

HUL cuts ad spend in Q3, demonetisation hits margins

Under challenging market conditions, HUL’sdomestic consumer business was flat. During the quarter, the squeeze in liquidity resulted in reduced trade pipelines and lower consumer off take.

exchange4media Staff Jan 24, 2017 5:27 PM

HUL appoints Dev Bajpai as Director on the Board of the Company

The appointment was approved by the Board of Directors of the Company today.

exchange4media Staff Jan 24, 2017 4:29 PM

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra Jan 24, 2017 9:38 AM

MullenLowe Lintas Group retains title of  EFFIE  Agency of the Year

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

exchange4media Staff Dec 17, 2016 8:42 AM

HUL's Suvidha centre in Ghatkopar slum addresses hygiene needs of low-income households

The centre has been launched on a pilot basis with the aim to provide a holistic approach to address the inter-connected issues of poor hygiene, lack of safe drinking water and poor sanitation in urban areas

exchange4media Staff Nov 21, 2016 8:02 AM

HUL's Shalini Raghavan moves to L'Oreal

As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand

Priyanka Mehra Sep 14, 2016 8:47 AM

Jaikishin Chhaproo joins ITC as Media head

Chhaproo's last assignment was Media head Snapdeal as reported exclusively by exchange4media

Priyanka Mehra Aug 1, 2016 8:29 AM

Cannes Lions 2016: Unilever's #unstereotype: Balki, Aline Santos on power panel talk gender justice in advertising

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Srabana Lahiri Jun 24, 2016 8:32 AM

Bloomberg TV India’s Disruptors Awards 2016 honours excellence in Advertising and Marketing Industry

Hero MotoCorp Ltd drives away with the Automobile Disruptor of the Year. Hindustan Unilever Limited bags the CSR Disruptor of the Year.Union Bank of India wins Banking Disruptor of the Year

exchange4media Staff Mar 22, 2016 6:01 PM

Rage Communications bags digital mandate for Unilever Food Solutions Australia and New Zealand

The mandate involves the brands under the UFS umbrella including Knorr, Hellmann's and Colman's among others

exchange4media Staff Mar 8, 2016 1:53 PM

Mindshare Fulcrum keeps Unilever business post global media review

WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review. The review was held in line with Unilever company policy to evaluate media agency arrangements periodically

exchange4media Staff Nov 24, 2015 8:36 AM