unilever
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Paranjpe will become the head of Unilever’s foods and refreshment business after the Anglo-Dutch company completed the merger of the two segments to create its largest business unit

exchange4media Staff Nov 9, 2017 10:49 AM

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Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas Nov 8, 2017 8:55 AM

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As the demand for brands with a strong digital presence increases, businesses find themselves staring down at depleted digital marketing talent pools

Barin Mukherjee Nov 7, 2017 8:34 AM

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The firm stepped up advertising and promotion spends to support innovations during the quarter

exchange4media Staff Oct 26, 2017 7:11 AM

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Out of 114 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, followed by 17 in the Food & Beverages category, five in the Personal Care category, and 10 advertisements from other categories

exchange4media Staff Oct 26, 2017 6:55 AM

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Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017

exchange4media Staff Oct 13, 2017 4:08 PM

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With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

exchange4media Staff Oct 13, 2017 8:40 AM

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Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39 (September 23-29)

exchange4media Staff Oct 9, 2017 8:42 AM

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Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Venkata Susmita Biswas Oct 9, 2017 8:41 AM

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HUL’s Comfort Fabric Conditioner ad takes a ‘Chota Step’ towards a ‘Badi Baat’

exchange4media Staff Sep 16, 2017 7:56 AM

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Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

exchange4media Staff Aug 18, 2017 8:26 AM

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Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin Aug 1, 2017 7:43 AM

Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising ?blur=25

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

exchange4media Staff Jun 22, 2017 9:14 AM

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia?blur=25

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

exchange4media Staff Feb 9, 2017 8:59 AM

HUL cuts ad spend in Q3, demonetisation hits margins?blur=25

Under challenging market conditions, HUL’sdomestic consumer business was flat. During the quarter, the squeeze in liquidity resulted in reduced trade pipelines and lower consumer off take.

exchange4media Staff Jan 24, 2017 5:27 PM

HUL appoints Dev Bajpai as Director on the Board of the Company ?blur=25

The appointment was approved by the Board of Directors of the Company today.

exchange4media Staff Jan 24, 2017 4:29 PM

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India?blur=25

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra Jan 24, 2017 9:38 AM

MullenLowe Lintas Group retains title of  EFFIE  Agency of the Year?blur=25

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

exchange4media Staff Dec 17, 2016 8:42 AM

HUL's Suvidha centre in Ghatkopar slum addresses hygiene needs of low-income households?blur=25

The centre has been launched on a pilot basis with the aim to provide a holistic approach to address the inter-connected issues of poor hygiene, lack of safe drinking water and poor sanitation in urban areas

exchange4media Staff Nov 21, 2016 8:02 AM

HUL's Shalini Raghavan moves to L'Oreal?blur=25

As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand

Priyanka Mehra Sep 14, 2016 8:47 AM