unilever

Basking in the glory of two successful decades, Mindshare wants to keep strengthening its services and focus on DDC- Data, Digital and Content

Naziya Alvi Rahman 21-November-2017

Porter is the VP of Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia; as the Global President of iProspect, DAN, Stubbs is responsible for the global iProspect proposition, business growth strategy and brand development across 55 markets and 91 locations

exchange4media Staff 16-November-2017

Paranjpe will become the head of Unilever’s foods and refreshment business after the Anglo-Dutch company completed the merger of the two segments to create its largest business unit

exchange4media Staff 09-November-2017

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas 08-November-2017

As the demand for brands with a strong digital presence increases, businesses find themselves staring down at depleted digital marketing talent pools

Barin Mukherjee 07-November-2017

The firm stepped up advertising and promotion spends to support innovations during the quarter

exchange4media Staff 26-October-2017

Out of 114 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, followed by 17 in the Food & Beverages category, five in the Personal Care category, and 10 advertisements from other categories

exchange4media Staff 26-October-2017

Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017

exchange4media Staff 13-October-2017

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

exchange4media Staff 13-October-2017

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39 (September 23-29)

exchange4media Staff 09-October-2017

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Venkata Susmita Biswas 09-October-2017

HUL’s Comfort Fabric Conditioner ad takes a ‘Chota Step’ towards a ‘Badi Baat’

exchange4media Staff 16-September-2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

exchange4media Staff 18-August-2017

Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin 01-August-2017

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

exchange4media Staff 22-June-2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

exchange4media Staff 09-February-2017

Under challenging market conditions, HUL’sdomestic consumer business was flat. During the quarter, the squeeze in liquidity resulted in reduced trade pipelines and lower consumer off take.

exchange4media Staff 24-January-2017

The appointment was approved by the Board of Directors of the Company today.

exchange4media Staff 24-January-2017

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra 24-January-2017

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

exchange4media Staff 17-December-2016

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