unilever
Sudhir Sitapati?blur=25

From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL

Misbaah Mansuri May 11, 2021 8:47 AM

Vikas Gupta?blur=25

Prior to this, Gupta was leading the Customer, Marketing and Digital Business verticals at Flipkart

exchange4media Staff May 10, 2021 9:32 AM

Ola?blur=25

Before Ola and Furlenco, Murali had a nine-year stint with Unilever in various roles

exchange4media Staff Apr 19, 2021 9:57 AM

unilever?blur=25

Unilever, in a post, talks about its General Counsel for Global Marketing and Media Jamie Barnard creating a guide for brands on data ethics

exchange4media Staff Apr 17, 2021 8:21 AM

unstereotype?blur=25

A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM

Barc?blur=25

As per the weekly data, Policybazaar.com emerged as the second top brand this week

exchange4media Staff Mar 12, 2021 8:50 AM

unilever?blur=25

The move is part of the conglomerate’s new global strategy called 'Positive Beauty' aimed at inclusivity

exchange4media Staff Mar 10, 2021 11:26 AM

tv news?blur=25

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

BARC?blur=25

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

TV?blur=25

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

exchange4media Staff Jan 4, 2021 8:58 AM

unilever?blur=25

The consumer goods giant announced its boycott of the tech companies in June, citing hate speech and polarisation on these platforms

exchange4media Staff Dec 19, 2020 9:21 AM

TV?blur=25

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

BARC?blur=25

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands

exchange4media Staff Oct 30, 2020 7:56 AM

Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

joe  kuruvilla?blur=25

Prior to his appointment, Kuruvilla was the VP of Digital Transformation, Media and eCommerce, at Unilever

exchange4media Staff Oct 13, 2020 11:42 AM

inmobi unilever?blur=25

This case study reveals how the brand leveraged InMobi Marketing Cloud to identify the triggers that impact the audience behaviour and to increase the adoption of the detergent Breeze among Filipinos

exchange4media Staff Oct 13, 2020 10:29 AM

Mahesh Shetty?blur=25

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

BARC?blur=25

As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

exchange4media Staff Aug 21, 2020 9:24 AM