lodestar um?blur=25

The account was secured after a competitive multi-agency pitch

e4m Desk Aug 9, 2023 12:48 PM


The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%

e4m Desk Aug 8, 2023 2:13 PM

Tata Tea?blur=25

The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup

e4m Desk Aug 8, 2023 2:11 PM


The brand has launched its latest Desh Ki Mitti Campaign conceptualized by 82.5 Communications

e4m Desk Aug 8, 2023 1:17 PM

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Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup

e4m Desk Aug 7, 2023 3:58 PM


Ummat will report directly to Iraj Fraz, who leads the creative department at DDB Tribal

e4m Desk Aug 4, 2023 5:27 PM


According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period

e4m Desk Aug 3, 2023 3:28 PM


Thums Up is the official beverage partner for the ICC Men’s Cricket World Cup 2023

e4m Desk Aug 2, 2023 12:54 PM


Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

e4m Desk Aug 2, 2023 10:51 AM

Grey Cell Public Relations?blur=25

Guest Column: Madhukar Kumar, Founder and Chief Strategist, Grey Cell Public Relations, writes on why Barbenheimer is a celebration of creativity, diversity, unity, and a dialogue on societal norms

Madhukar Kumar Aug 1, 2023 12:10 PM

The Women Entrepreneur Summit and Awards?blur=25

With its fifth edition, The Women Entrepreneur Summit and Awards aims to acknowledge and honour women leaders who are making significant contributions across diverse industries

e4m Desk Aug 1, 2023 12:05 PM


The agency aims to follow a collaborative model, where they can partner with best-in-class talent for every brief

e4m Desk Jul 31, 2023 6:24 PM

Sujith Kumar?blur=25

Prior to this, he was the Assistant General Manager at Paytm Insider

e4m Desk Jul 26, 2023 12:34 PM

D2C Revolution Summit 2023?blur=25

The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market

e4m Desk Jul 26, 2023 12:08 PM

Ganesh Narayanan?blur=25

CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director

e4m Desk Jul 25, 2023 2:53 PM


The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner

e4m Desk Jul 25, 2023 12:38 PM