Top Story

e4m_logo.png

Home >> Media - TV >> Article

Genre Check: ‘Sach Ka Saamna’ opens on a good note with 4-plus TRP

23-July-2009
Font Size   16
Genre Check: ‘Sach Ka Saamna’ opens on a good note with 4-plus TRP

It could be said to be the moment of truth for Star Plus as its late night gamble – ‘Sach Ka Saamna’ – is paying rich dividends for the channel. The reality show, which had generated a lot of interest even before launch, opened with a TRP of 4.6 and managed an average of 4.3 TRP in its opening week despite the timing of 10.30-11.30 pm. Prior to this, Star Plus was getting an average TRP of just 0.8 from this time band.

Week 29 saw the continuation of the see-saw battle among the top three channels. Colors was ahead this week to claim the top spot with a TRP of 308, as against 284 TRP in the previous week. Star Plus was at 293 TRP, up from 287 in the previous week; while Zee TV was placed third with a TRP of 266 (259 TRP in the previous week).

Sony was at No. 4 with TRP of 142, up 22 points from 120 in the previous week; Imagine at No. 5 with 138 TRP (126 in the previous week); SAB was a distant No. 6 with TRP of 59, down seven points from 66 in Week 28.

Star One gained marginally to reach 51 TRPs as against 50 in the previous week; Sahara One showed a dip from 35 to 31 TRPs in Week 29; Star Utsav was at 28 TRPs (26 TRPs in Week 28); 9X was at 21 TRPs (20 TRPs in Week 28). Real slipped further to 8 TRPs from 10 TRPs in the previous week.

It will be interesting to see whether ‘Sach Ka Samna’ will keep up to its initial promise in the coming weeks, especially in the light of some new shows that have been launched recently and also those that are in the pipeline.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular