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HP unveils new brand identity of Compaq

30-July-2007
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HP unveils new brand identity of Compaq

PC brand Hewlett-Packard India has launched its new Compaq portfolio -- HP Pavilion and Compaq Presario. This new range of desktops and notebooks are the first PCs to feature Compaq’s new brand identity. Actor Shah Rukh Khan is the brand ambassador of Compaq.

Unveiling the new brand identity for Compaq, Satjiv Chahil, Senior Vice President-Global Marketing PSG, Hewlett-Packard India, said, “As part of our ongoing strategy to support two distinct brands in the consumer space -- HP Pavilion and Compaq Presario -- the company is introducing the refreshed, modern redesign of the Compaq wordmark and logo to help further differentiate and define the Compaq brand.”

“The new Compaq logo is futuristic and resembles a thought bubble, to capture the possibilities that technology enables and inspires. The brand refresh makes it hip, cool and fun -- in sync with HP’s philosophy of innovation with elegance. It is a part of HP’s commitment to offer quality and performance in computing at a great value. The CQ thought-bubble will add new dimensions to the ‘Kal Tumhara Hai’ campaign championed by Shah Rukh Khan, bringing the empowerment proposition at the forefront for Compaq,” Chahil added.

Commenting on his association with Compaq, Shah Rukh Khan said, “The vision of ‘Kal Tumhara Hai’ to empower you to make your dreams come true is close to my heart. The new Compaq Presario notebooks are built for lasting performance and ease of use. With the sleek appeal and product features that the new design has brought in, I’m sure we are going to further build upon our achievements and make our dream of a Compaq for every household a reality.”

According to Ravi Swaminathan, President-Personal Systems Group, HP India, “We feel proud to consistently lead the PC market in India, with a market share of 21.2 per cent in the PC space, and 40.9 per cent in the portables space. HP has grown over the years, focussing on cutting edge innovation like wide screen, touch technology, imprint finish, as also channel initiatives, retail experience, better understanding of consumer needs and aggressive marketing efforts. The introduction of Compaq’s new range strengthens our wide-ranging portfolio, further expanding the category and offering consumers the must-have technology.”

“To further strengthen the leadership with an aggressive ‘go-to-market’ strategy, we plan to expand our retail footprint across 500 cities and expand the retail partner network to over 2,000 by the end of the current financial year,” added Swaminathan.

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