Modi @ 2: With $222 billion investment pledges, Make in India gains significant traction?blur=25

Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from the international business community. In conjunction with Digital India and the expansion targets of the economy, the government is certainly working on a comprehensive plan to rope in foreign investments to boost the economy and growth

Ronald Menezes Jun 6, 2016 8:55 AM

Uber marks 2nd anniversary in Mumbai with film-'What Moves Mumbai'?blur=25

Produced by Supari Studios, the film ‘What Moves Mumbai’ says in line with Uber’s earlier theme to #KeepMumbaiMoving

exchange4media Staff May 28, 2016 7:54 AM

NDTV Prime launches 'The Real Deal' show on social entrepreneurship?blur=25

NDTV Prime has launched ‘The Real Deal’, a television show and 360 degree media property on impact investing and social entrepreneurship. The show will air from March 25 at 9pm

exchange4media Staff Mar 21, 2016 3:22 PM

Uber announces makeover of its brand identity?blur=25

The rebranding exercise has been an exhaustive one with teams spending months researching architecture, textiles, scenery, art, fashion and people in order to come up with authentic identities for the countries where Uber operates

exchange4media Staff Feb 4, 2016 8:04 AM

Inside the Ola vs Uber marketing war zone?blur=25

As Ola and Uber’s marketing war gets aggressive, we take a closer look at their brand expansion strategies aimed at new and existing markets

Madhuwanti Saha Dec 16, 2015 8:58 AM

Corporate Brands  and start-ups  stand  up for Chennai?blur=25

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha Dec 8, 2015 8:18 AM

MSLGROUP unveils People’s Insights report, calls for a new era of sustainable business?blur=25

Two weeks before world leaders convene at the United Nations climate change conference (COP21) in Paris, to negotiate an agreement on climate, MSLGROUP has spotlighted the voices of global leaders in its latest report

exchange4media Staff Nov 23, 2015 8:23 AM

Uber raises $100 million from Tata Opportunities Fund?blur=25

According to market reports, globally, Tata Opportunities will invest between $75 million to $100 million in Uber

exchange4media Staff Aug 21, 2015 11:31 AM

Ola, Uber trigger heated debate on Twitter over promotional campaigns, turn hostile?blur=25

Both brands have been stepping on each others’ toes in terms of promotional offers. After being accused of imitating Uber’s earlier campaign, Twitter debate between Ola and Uber got ugly

Ankur Singh Jul 7, 2015 8:10 AM

Ola, Uber take to Twitter bashing, follow likes of Zomato & Snapdeal?blur=25

Since the launch of their integrated app, Ola took to the rising fetish over Twitter trolls, and went on to start a friendly exchange of tweets with TaxiForSure, later joined by Uber. The banter went viral

Ankur Singh Jul 1, 2015 8:04 AM

#Hashtag campaigns secret to Ola's popularity?blur=25

Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to a report by Simplify360

Abhinn Shreshtha Jun 29, 2015 9:46 AM

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off?blur=25

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike

Sarmistha Neogy Jun 20, 2015 9:37 AM

Uber faces yet another roadblock in India?blur=25

Almost six months after the last episode, a woman has made allegations of harassment by an Uber cab driver. Unsurprisingly, this has created quite a spur on social media within a matter of hours

Ankur Singh Jun 4, 2015 7:34 AM

Zomato, Uber announce tie-up to provide enhanced experience to diners?blur=25

This partnership has been rolled out to Zomato users in 27 cities across 13 countries

exchange4media Staff Apr 24, 2015 11:21 AM

Times Internet and Uber enter into strategic partnership ?blur=25

Times Internet, the digital arm of the Times of India Group and Uber have entered into a strategic partnership to support Uber's expansion in India.

exchange4media Staff Mar 24, 2015 1:52 PM

Uber in the middle of social media whirlwind?blur=25

Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week

Ankur Singh Dec 11, 2014 7:52 AM

“Make mistakes to do better on multi-platforms”?blur=25

Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers

Priyanka Nair Feb 15, 2013 9:18 PM

Lodestar UM bags PSI’s ‘Project Axshya’ & ‘Freedom 5’?blur=25

Population Services International (PSI) has appointed Lodestar UM to handle media mandate for PSI initiatives ‘Freedom 5’ and ‘Project Axshya’ in a multi-agency pitch

Noor Fathima Warsia Mar 27, 2012 8:45 AM