This partnership would ensure travellers a seamless booking of Uber cabs to and from the airport

exchange4media Staff Aug 31, 2017 1:19 PM


When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

Madhuwanti Saha Aug 31, 2017 8:18 AM


We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff Aug 12, 2017 8:06 AM


Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relevance

exchange4media Staff Aug 10, 2017 2:18 PM


Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Venkata Susmita Biswas Aug 10, 2017 7:42 AM


Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

Dolly Mahayan Jul 24, 2017 8:29 AM

AXN India runs 360-degree marketing campaign for Sherlock Season 4 premiere?blur=25

On-air promotions, social media buzz, on-ground association, outdoor campaigns, radio spots, and PR tools were strategically used to make the premiere a huge success

exchange4media Staff Feb 8, 2017 12:10 PM

Uber rides into party-season with #DontDrinkAndDrive campaign?blur=25

Launches nationwide anti-drunk driving awareness drive by tying up with @RaeesTheFilm; campaign supported by B.A.D.D (Bars against Drunk Driving) and SaveLIFE Foundation

exchange4media Staff Dec 31, 2016 8:54 AM

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML?blur=25

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

Ishan Chatterjee Dec 2, 2016 9:28 AM

We've changed the way people move around in cities. Ashwin Dias, GM, Uber India?blur=25

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Sarmistha Neogy Oct 4, 2016 8:13 AM

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016?blur=25

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period of January 1, 2016 to June 30, 2016.

exchange4media Staff Sep 27, 2016 8:16 AM

Uber unveils first brand campaign in India - Move Forward?blur=25

The campaign is inspired by stories we’ve heard from our riders and drivers and demonstrates the way in which Uber has empowered Indians across strata of society. The spectrum of influence Uber has had ranges from the everyday commute to life changing opportunities like helping drivers educate their kids

exchange4media Staff Sep 22, 2016 9:03 AM

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations?blur=25

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond

Sarmistha Neogy Aug 18, 2016 8:01 AM

Ola shuts down TaxiForSure, lays off 700 employees; trends on Twitter?blur=25

A year and a half back, Ola had acquired TaxiForSure for $200 million to gain market leadership against rival Uber

exchange4media Staff Aug 18, 2016 7:56 AM

Ola Vs Uber war takes a new turn?blur=25

Things have started heating up after cab-aggregator Ola filed an affidavit before the Karnataka High Court on June 27 accusing rival Uber of flouting the rules, and roping in white board (non-passenger) vehicles to offer taxi services

exchange4media Staff Jun 30, 2016 8:07 AM