twishy
NDTV calls for creative pitch for e-commerce venture?blur=25

The company has invited nine creative agencies for the pitch, which is currently underway in Delhi

Twishy Mar 6, 2013 7:40 PM

"An engagement not thought through well doesn’t work out well"?blur=25

Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor

Twishy Mar 4, 2013 6:41 PM

2-min video: K Ramakrishnan on Cafe Coffee Day’s digital bet?blur=25

The President Marketing of Cafe Coffee Day talks about reinventing the digital space, expansion plans and competition from global giant Starbucks

exchange4media Staff Feb 28, 2013 9:52 PM

Big FM initiates creative review?blur=25

The multi-agency pitch is currently underway in New Delhi. The winning agency will get an opportunity to work with all the brands within the RBNL portfolio

Twishy Feb 25, 2013 7:02 PM

Delhi no longer in the creative hinterland?blur=25

Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination

Twishy Feb 21, 2013 11:33 PM

Dentsu Creative Impact bags creative duties of Max Healthcare?blur=25

The business was awarded to Dentsu Creative Impact post a multi-agency pitch. The agency’s Delhi office will drive the account

Twishy Feb 21, 2013 8:06 PM

Dentsu Creative Impact bags creative duties of Max Healthcare?blur=25

The business was awarded to Dentsu Creative Impact post a multi-agency pitch. The agency’s Delhi office will drive the account

Twishy Feb 21, 2013 8:06 PM

United Colors of Benetton scores with its shockvertising?blur=25

Benetton has differentiated itself by politically aligning with consumers, rather than just talking about style & colours

Twishy Feb 19, 2013 8:01 PM

“Age of collaboration has brought a new set of business principles”?blur=25

Mass collaboration is changing the way businesses communicate, create value & compete, says Don Tapscott, Canadian business exec & author

Twishy Feb 14, 2013 7:42 PM

Most brand advertising must talk to women?blur=25

This ensures they are pre-decided on brand before entering the store, says a shopper behaviour study by IIM-A, TNS, KiE Square & OgilvyAction

Twishy Feb 12, 2013 7:47 PM

Carrefour awards creative mandate to Dialogue Factory?blur=25

A multi-agency pitch, that involved eight agencies, took place in November in Delhi NCR. The creative duties were earlier with Publicis Capital

Twishy Feb 6, 2013 7:38 PM

Fastrack’s ‘shockvertising’ brings in youth acceptability?blur=25

Emulating the likes of United Colors of Benetton, the brand has been successful in utilising shock tactics that makes one stop and stare

Twishy Jan 31, 2013 8:13 PM

Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM

The fourth estate advertises its wares?blur=25

Media brands are increasingly creating engaging campaigns to stay ahead in today’s competitive environment & grab a larger pie of the audience base

Twishy Jan 3, 2013 7:34 PM

Reporter’s Diary: Journey of a nocturnal bird?blur=25

Reporter Twishy is all excited about her journey from editing to reporting and from print to online as this tenacious foot soldier hunts for stories

Twishy Dec 8, 2012 8:16 PM

Volkswagen’s big move with ‘Think small’?blur=25

To generate buzz, campaigns have to go beyond just TV; Volkswagen has innovatively harnessed the power of all medium to create effectiveness, say experts

Twishy Dec 3, 2012 11:05 PM

Hero: From emotions to adventure?blur=25

The Hero TVC has scale, great production value and is well shot but the purpose of the ad is missing, say creative honchos

Twishy Oct 12, 2012 9:18 PM