twishy
Young talent woos creative honchos @Leo Burnett’s Portfolio Night?blur=25

Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus

Twishy May 23, 2013 8:13 PM

Mother Dairy TVCs lack real insight: Experts?blur=25

The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos

Twishy May 22, 2013 8:12 PM

Creative leaders mentor young guns for tomorrow’s Portfolio Night?blur=25

It is extremely important for an idea to be creative. It should be crazy, noticeable and fresh, advise creative honchos

Twishy May 21, 2013 7:38 PM

"If we are useful to consumers, they will reward us with patronage"?blur=25

LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign

Twishy May 10, 2013 8:23 PM

It's time to go glocal!?blur=25

A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos

Twishy May 8, 2013 8:32 PM

Delhi to host Portfolio Night for the first time on May 22?blur=25

Young copywriters & art directors will get to share their portfolios with some of the most senior creative people in Indian advertising at Leo Burnett’s Portfolio Night

Twishy May 8, 2013 7:26 PM

I want to bring in a culture of hunger: Vandana Das?blur=25

The President of DDB Mudra Group Delhi believes in dreaming big. It’s time to pause, change equations & start going for big businesses, she says

Twishy May 7, 2013 7:07 PM

Creative honchos = control freaks? Aye or Nay??blur=25

In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innovative thinking

Twishy May 3, 2013 9:16 PM

Is Dove's 'Real Beauty Sketches' initiative flawed or flawless??blur=25

The campaign is based on the insight that women are their own worst beauty critics & only 4% of women around the world consider themselves beautiful

Twishy Apr 30, 2013 10:11 PM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

Creative fraternity closes ranks on Super Jury decision?blur=25

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Creative fraternity closes ranks on Super Jury decision?blur=25

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Are you tagged by Titan yet??blur=25

With the changing face of the consumer, watch brands have constantly innovated & made products younger to connect with the dynamic TG

Twishy Apr 22, 2013 8:25 PM

Building, nurturing & growing brands excites me: Kapil Arora?blur=25

Clients seem to be happy with our work but we want them to move from being happy to being cheerleaders of our work, says the new Prez – Head of Advertising, O&M

Twishy Apr 15, 2013 7:43 PM

Think beyond the traditional OOH space: Pratap Bose?blur=25

“Small things that are engaging, catchy & create an experience can drive the OOH industry to new heights,” says the COO of DDB Mudra Group

Twishy Mar 25, 2013 8:08 PM

Rediffusion’s Sam & Komal want to bring back the fearlessness in advtg?blur=25

Producing refreshing ideas and superior quality product, making Rediffusion the top creative agency, is the vision of the creative duo

Twishy Mar 14, 2013 12:47 AM

Bharat Bambawale quits Bharti Airtel?blur=25

Bambawale has put in his papers as Bharti Airtel’s Global Brand Director after a stint of 1 year & 8 months. Highly placed sources confirmed the news to e4m

Twishy Mar 13, 2013 11:53 PM

The deep rooted creativity in TapRoot?blur=25

Bagging big ticket clients & winning intl awards, Agnello Dias and Santosh Padhi are the game-changers and news-makers that have let their work speak

Twishy Mar 13, 2013 7:54 PM

Value is correlated to what matters most for our clients: Matt Seiler?blur=25

“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide

Twishy Mar 7, 2013 3:01 AM