twishy
ITC brands pens with a signature tune?blur=25

ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'

Twishy Jul 8, 2013 8:16 AM

Each of Coke's stories is relentlessly optimistic: Anupama Ahluwalia?blur=25

Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year

Twishy Jul 3, 2013 8:28 AM

Ford increases digital mktg spends to double digits?blur=25

Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online

Twishy Jun 27, 2013 8:23 AM

No show for India in Titanium & Integrated and Branded Content & Entertainment?blur=25

Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category

exchange4media Staff Jun 22, 2013 8:36 AM

No show for India in Titanium & Integrated and Branded Content & Entertainment?blur=25

Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category

exchange4media Staff Jun 21, 2013 1:05 PM

Cannes Lions 2013: Taproot and O&M bring home 2 Golds in Design Lions?blur=25

India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013

Twishy Jun 20, 2013 3:47 PM

Cannes Lions 2013: India bags 4 Golds, 2 Silvers & 5 Bronze Lions in Press Lions?blur=25

Indian agencies stole the show in Press Lions. McCann, Taproot, O&M, DDB and Leo Burnett brought cheers to India

Twishy Jun 20, 2013 3:44 PM

Cannes Lions 2013: India bags 4 Golds, 2 Silvers & 5 Bronze Lions in Press Lions?blur=25

Indian agencies stole the show in Press Lions. McCann, Taproot, O&M, DDB and Leo Burnett brought cheers to India

Twishy Jun 20, 2013 9:38 AM

Cannes Lions 2013: Taproot and O&M bring home 2 Golds in Design Lions?blur=25

India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013

Twishy Jun 20, 2013 9:38 AM

Span adds Northern Railway & Bank of Maharashtra biz to its kitty?blur=25

The agency has been assigned the creative & media duties of Northern Railway & Bank of Maharashtra. The cumulative account size is pegged at over Rs 50 cr

Twishy Jun 19, 2013 8:45 AM

Cannes Lions 2013: DDB Mudra brings home a Bronze in Direct Lions?blur=25

DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category

Twishy Jun 18, 2013 8:05 AM

Cannes Lions 2013: DDB Mudra in Promo & Activation Lions shortlist?blur=25

Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh

Twishy Jun 17, 2013 9:43 AM

Cannes Lions 2013: DDB Mudra in Promo & Activation Lions shortlist?blur=25

Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh

Twishy Jun 16, 2013 7:42 PM

At Publicis, creative won’t be a dept, it will be a mindset: Bobby Pawar?blur=25

In an exclusive chat with exchange4media, Pawar talks about key focus areas at Publicis, creative freedom for young guns & making tech a part of every solution

Twishy Jun 10, 2013 1:49 AM

Gerard Jayaranjan moves to Havas Worldwide Delhi?blur=25

Jayaranjan moves from the Mumbai office, and as Senior Creative Director, he will report to Ravi Raghavendra

Twishy Jun 4, 2013 8:58 AM

Abhinav Kaushik of JWT joins Dentsu Marcom?blur=25

Kaushik joins Dentsu Marcom as VP in Account Management. He was the VP & Client Services Director at JWT for more than six and a half years

Twishy Jun 4, 2013 8:57 AM

Ashish Khazanchi to quit Publicis Ambience?blur=25

Khazanchi likely to end his five and a half-year long stint with Publicis Ambience as National Creative Director & Vice Chairperson. His next move is unknown

Twishy Jun 3, 2013 4:50 PM

Jabong scouts for new creative partner?blur=25

The multi-agency pitch will happen in Delhi. Draftfcb Ulka is the incumbent agency for the brand

Twishy May 29, 2013 1:00 AM

Reporter’s Diary: Of ideas, thrill, passion and love?blur=25

Reporter Twishy is impressed by the talent on display at the Portfolio Night in Delhi & realises that some of the greatest work comes from beautiful mistakes

Twishy May 25, 2013 8:00 PM

Flipkart adopts marketplace model?blur=25

With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into the fashion category

Twishy May 24, 2013 8:16 PM