twishy
ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'
Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year
Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online
Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category
exchange4media Staff Jun 22, 2013 8:36 AM
Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category
exchange4media Staff Jun 21, 2013 1:05 PM
India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013
Indian agencies stole the show in Press Lions. McCann, Taproot, O&M, DDB and Leo Burnett brought cheers to India
Indian agencies stole the show in Press Lions. McCann, Taproot, O&M, DDB and Leo Burnett brought cheers to India
India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013
The agency has been assigned the creative & media duties of Northern Railway & Bank of Maharashtra. The cumulative account size is pegged at over Rs 50 cr
DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category
Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh
Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh
In an exclusive chat with exchange4media, Pawar talks about key focus areas at Publicis, creative freedom for young guns & making tech a part of every solution
Jayaranjan moves from the Mumbai office, and as Senior Creative Director, he will report to Ravi Raghavendra
Kaushik joins Dentsu Marcom as VP in Account Management. He was the VP & Client Services Director at JWT for more than six and a half years
Khazanchi likely to end his five and a half-year long stint with Publicis Ambience as National Creative Director & Vice Chairperson. His next move is unknown
The multi-agency pitch will happen in Delhi. Draftfcb Ulka is the incumbent agency for the brand
Reporter Twishy is impressed by the talent on display at the Portfolio Night in Delhi & realises that some of the greatest work comes from beautiful mistakes
With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into the fashion category
