twishy
Ogilvy & Mather bags creative duties of Navbharat Times?blur=25

Confirming the news to exchange4media, the brand shared that it was in talks with O&M and there wasn't any multi-agency pitch

Twishy Aug 28, 2013 8:05 AM

Air India calls for creative pitch?blur=25

The brand has only invited agencies that have full-fledged offices in Delhi, Mumbai, Kolkata and Chennai. Last date for sending the applications is September 12

Twishy Aug 27, 2013 8:05 AM

Cupid strikes at Vodafone?blur=25

The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh

Twishy Aug 22, 2013 8:17 AM

Usha finds new 'asha' in Draftfcb Ulka; awards creative mandate?blur=25

The win comes on the back of a multi-agency pitch that took place in Delhi. The incumbent agency for Usha's sewing machine category is Ogilvy & Mather

Twishy Aug 20, 2013 8:03 AM

Airtel strengthens top leadership team; ropes in Srinivasan Gopalan?blur=25

Gopalan to join as Director – Consumer Business India with effect from Sep 2. N Rajaram, Govind Rajan, Najib Khan, Sriram Jagannathan, Mohit Beotra & Mohit Parasher will report to Gopalan

Twishy Aug 16, 2013 8:16 AM

Why Amul's current affairs gamble is a good idea??blur=25

Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results

Twishy Aug 13, 2013 8:24 AM

Perk up your week with Bang in the Middle?blur=25

Do you want to kick Monday in the nuts? BITM sure knows how to beat the blues. Here’s a set of quirky print ads from the agency that will make you fall in love with weekdays

Twishy Aug 9, 2013 8:14 AM

How juicy is Ogilvy's ad for Center Fresh Paan??blur=25

The insight that the product is so tasty that one would rather chew than talk is good. The characters add to the humour quotient

Twishy Aug 6, 2013 8:18 AM

British Airways sings the local tune, and sing it does beautifully!?blur=25

The brand's insight that home-cooked food & family memories are powerful motivators in making the final decision to book a trip, comes out very well through the ad

Twishy Aug 5, 2013 8:22 AM

e4m?blur=25

Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

Twishy Aug 2, 2013 7:45 AM

Curry Nation adds Netsurf Communications to kitty?blur=25

Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

Twishy Aug 1, 2013 3:40 PM

Tweet till you drop to appease the Kingfisher Beer God?blur=25

The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer

Twishy Aug 1, 2013 8:10 AM

Fortis Healthcare meets digital agencies?blur=25

The multi-agency pitch is underway in Delhi. Incumbent agency on the account is Salt Mango Tree

Twishy Aug 1, 2013 8:02 AM

e4m?blur=25

The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts

Twishy Jul 30, 2013 7:45 AM

Dentsu Marcom wins creative mandate for Toshiba India?blur=25

The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts

Twishy Jul 29, 2013 4:55 PM

Hero MotoCorp awards 'Mileage' campaign to Lowe Lintas?blur=25

Hero MotoCorp has also initiated a multi-agency pitch in Delhi for the 'Impulse' business, inform people familiar with the development

Twishy Jul 29, 2013 8:29 AM

Lowe Lintas appoints K Naresh Kumar as Sr VP – Planning?blur=25

Kumar joins as Senior Vice President – Planning for the agency’s Delhi operations. His last stint was with Draftfcb Ulka

Twishy Jul 18, 2013 7:54 AM

Science bringing u down? Beat boredom with Alpenliebe Pop, says Archimedes!?blur=25

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them

Twishy Jul 17, 2013 8:37 AM

Lowe Lintas bags creative duties of OLX?blur=25

The agency won the account post a multi-agency pitch. The incumbent on the brand is Saatchi & Saatchi

Twishy Jul 16, 2013 7:59 AM

"India is still a TV market; getting digital to the heart will take time"?blur=25

Many big agencies in India are based on the legacy principle of TV first and everything else second, says Keith Smith, President – International, TBWA Worldwide

Twishy Jul 15, 2013 8:38 AM