twishy
The Hindu urges politicians to behave as the power to re-elect lies with the youth?blur=25

The campaign is based on a very powerful insight as it asks leaders of the country to behave, for the youth are watching & voting. It is the next phase of The Hindu's 'Behave' initiative

Twishy Oct 21, 2013 8:35 AM

Look paparazzi-ready with Revlon?blur=25

Every woman is a glamorous celebrity, says Revlon with new digital campaign that encourages women everywhere to put their best celebrity face forward

Twishy Oct 18, 2013 7:58 AM

India a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:46 AM

a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:44 AM

Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner?blur=25

In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG

Twishy & Abid Hasan Oct 10, 2013 8:07 AM

Snapdeal showcases 'saving' proposition in thought-provoking video?blur=25

In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy

Twishy Oct 4, 2013 8:06 AM

Spare a minute for a safer city, says Mumbai Police?blur=25

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

Can good advertising determine the outcome of the 2014 Lok Sabha elections??blur=25

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Will Sony Xperia Z1 fall prey to Samsung Galaxy Note 3??blur=25

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

By the end of 2013, 70% of our clients will be Indian: Rohit Ohri?blur=25

The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things

Twishy Sep 17, 2013 8:25 AM

WPP Chief's 10 key takeaways from the dynamic media landscape?blur=25

Sir Martin Sorrell lists shift in the centre of power, rise of the web, globalisation, proximity retail, & social responsibility, among others, as important developments in the industry

Priyanka Mehra & Twishy Sep 13, 2013 7:50 AM

Google & Amazon are the most effective new media companies: Sir Martin Sorrell?blur=25

According to the WPP Chief, Google's success mantra is its five-legged strategy led by Search and followed by Display, Video, Social and Mobile Search

Priyanka Mehra & Twishy Sep 13, 2013 7:48 AM

WPP Chief’s 10 key takeaways from the dynamic media landscape?blur=25

Sir Martin Sorrell lists shift in the centre of power, rise of the web, globalisation, proximity retail, & social responsibility, among others, as important developments in the industry

Priyanka Mehra & Twishy Sep 12, 2013 2:45 PM

Video: Bring the mad men together with the math men - Sir Martin Sorrell?blur=25

The WPP Chief throws light on the importance of application of technology to help find the Holy Grail - which is how much & where clients should spend, while speaking at exchange4media Conclave

Priyanka Mehra & Twishy Sep 12, 2013 8:20 AM

Asian Paints adds emotional charm to 'Har ghar kuch kehta hai' proposition?blur=25

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM

The Newshour with Flipkart!?blur=25

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy Sep 9, 2013 8:09 AM

HCL ventures into healthcare; awards creative mandate to Draftfcb Ulka?blur=25

After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business

Twishy Sep 5, 2013 9:30 AM

A voice in your head telling you to grab a Heineken??blur=25

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

Will Saatchi & Saatchi and Law & Kenneth join hands??blur=25

Highly placed sources share that Law & Kenneth might take over Saatchi & Saatchi's management, which will be a game-changer in the history of Indies

Twishy and Priyanka Mehra Aug 29, 2013 8:15 AM

Titan Eye Plus expands TG to attract older consumers with latest campaign?blur=25

The brand has picked up a good idea that works towards making older people feel that Titan spectacles can make them young again at an affordable price range

Twishy Aug 28, 2013 8:08 AM