twishy
Goibibo.com awards creative duties to JWT?blur=25

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 7:55 AM

Saatchi & Saatchi CEO Matt Seddon quits?blur=25

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 9:42 AM

Saatchi & Saatchi CEO Matt Seddon quits?blur=25

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 8:42 AM

"Along with topicality, brands need to create a connect that is contemporary"?blur=25

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

Vodafone catches pulse of the youth with 'uninterrupted sharing' proposition?blur=25

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy Nov 25, 2013 8:42 AM

Are you ready for a game with chess Grandmaster Viswanathan Anand??blur=25

Crocin Cold & Flu Max's Facebook Chess Challenge allows consumers to win 5 daily prizes; 10 lucky winners will get to meet Anand & one of them will get to play a game of chess with him

Twishy Nov 20, 2013 8:26 AM

Can Himalaya make your skin troubles fly??blur=25

The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging

Twishy Nov 15, 2013 8:14 AM

NTPC meets advertising agencies?blur=25

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 9:31 AM

SABMiller India urges to blow the whistle for road safety?blur=25

SABMiller India's 'Respect the Road - Don't drink and drive' campaign launched 'Blow The Whistle' initiative on digital. A brewer addressing the cause of driving safely is commendable

Twishy Nov 13, 2013 8:55 AM

Has the Idea ad conquered the evil inside you??blur=25

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

NTPC meets advertising agencies?blur=25

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 7:32 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Tata Sky's new app to resonate with people on the go?blur=25

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality

Twishy Oct 30, 2013 7:31 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25?blur=25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

Tanishq breaks old norms, celebrates the beauty of remarriage?blur=25

The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty

Twishy Oct 29, 2013 8:56 AM

Clients shouldn’t pay by commission or fees, but by sales: Jim Hytner?blur=25

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Aircel spreads the joy of little extra?blur=25

Targeting youth, Aircel has launched a digital campaign that highlights how simple things like getting a something little extra brings a lot of pleasure. The new film, featuring Dhoni, hits a sixer

Twishy Oct 24, 2013 8:12 AM

Extra samaan bech de at OLX?blur=25

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM

Sterling Holidays urges travellers to unveil little known facts of India?blur=25

The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog

Twishy Oct 22, 2013 7:59 AM