twishy
Tata Docomo meets creative agencies?blur=25

The size of the account is estimated to be more than Rs 100 cr. It is learnt that several leading agencies are a part of the review

Twishy Jan 29, 2014 8:22 AM

A tune which is not RaGa – Mein Nahin? Hmmm!?blur=25

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

"A good campaign can emerge out of any region if the brief is good & the client is brave"?blur=25

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy Jan 28, 2014 8:49 AM

We will be launching India News Business by next quarter: Kartikeya Sharma?blur=25

The MD of ITV Network shares that the group will be coming out with four more channels over the next two quarters, however, there are no further plans to enter the print space

Twishy Jan 13, 2014 8:40 AM

A journalist is known by his last story: Deepak Chaurasia?blur=25

The Editor-in-Chief of India News shares the secret to the channel's success, the programming line-up for the General Elections, some controversies and more

Twishy Jan 13, 2014 8:19 AM

JK Tyre showcases the human aspect of long journeys in latest TVC?blur=25

Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living

Twishy Jan 10, 2014 8:50 AM

Brand excitement remains muted at the onset of the New Year?blur=25

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Five trends reshaping creativity in 2014?blur=25

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost

Twishy Jan 6, 2014 9:09 AM

Marketers look forward to a more optimistic 2014 after annus horriblis?blur=25

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

Rewind 2013: Tough conditions will prevail for the next 8-9 months - Kapil Arora?blur=25

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 10:22 AM

IMPACT Digital Power 100 predicts the top five digital trends for 2014?blur=25

The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting

Twishy Jan 2, 2014 9:21 AM

Rewind 2013: Tough conditions will prevail for the next 8-9 months - Kapil Arora?blur=25

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 8:43 AM

Titan sings the signature tune to redefine the 'Joy of Gifting'?blur=25

The new ad from Titan aims to highlight the brand's popular theme music & celebrate the joy of gifting, while infusing warmth into the very moment a gift changes hands

Twishy Dec 24, 2013 8:31 AM

The youth is as dynamic as data, say experts?blur=25

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

LINE scouts for a creative partner?blur=25

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 9:39 AM

LINE scouts for a creative partner?blur=25

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 7:44 AM

Ranbir Kapoor dunks into the Oreo family?blur=25

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

Rediffusion elevates Komal Bedi Sohal as Chief Creative Officer?blur=25

Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional

Twishy Dec 6, 2013 1:55 PM

Goibibo.com awards creative duties to JWT?blur=25

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 10:30 AM