The 360-degree campaign by Dentsu India includes print, digital medium and will debut with a TV commercial during the IPL

exchange4media Staff May 8, 2018 5:20 PM

TVS Motors?blur=25

As part of the campaign, the brand has released a TVC film which opens with Amitabh Bachchan taking viewers through instances of them taking that extra or “zyada” step to ensure a fool-proof experience for their loved ones, thus encouraging them to try the new TVS Jupiter before buying it

exchange4media Staff Apr 23, 2018 6:03 PM

TVS Motor Company launches new advertising campaign for - TVS Jupiter with Amitabh Bachchan?blur=25

The campaign talks about importance of ‘jaanchna-parakhna’ for the prudent Indian middle class who is always looking for additional value in every purchase

exchange4media Staff Oct 8, 2016 7:58 AM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL?blur=25

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

"Marketing is not only about selling a product" – Arun Siddharth, TVS Motorcycles?blur=25

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

TVS Tyres awards OOH duties to Street talk?blur=25

Street talk handles more than 60 clients across categories like Automobiles, FMCG, Consumer Durables, ecommerce, Finance, Aviation, Real Estate and Lifestyle

exchange4media Staff May 12, 2016 8:07 AM

Dileep Ashoka appointed as Head of McCann, South India?blur=25

A Bangalore University alumni, he has been one of the key architects of some significant brand like TVS, Britannia, Tata Tea and ITC foods to name a few

exchange4media Staff Apr 29, 2016 8:07 AM

Amazon, Freecharge & Maruti Suzuki score big in IPL 9?blur=25

Amazon, which is the presenting sponsor of IPL, topped the charts with 352 ad spots with an impressive 268 million reach

exchange4media Staff Apr 26, 2016 7:58 AM

Amazon, Freecharge & Maruti Suzuki score big in IPL 9?blur=25

Amazon, which is the presenting sponsor of IPL, topped the charts with 352 ad spots with an impressive 268 million reach

exchange4media Staff Apr 26, 2016 7:58 AM

Auto sales grow by 600% on Flipkart; Snapdeal targets $2 billion GMV in the category?blur=25

E-commerce majors; Flipkart, Snapdeal and Amazon are betting big on the auto category with Flipkart witnessing a 600 per cent growth in online auto sales

Madhuwanti Saha Apr 21, 2016 8:00 AM

Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16?blur=25

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Despite Honda’s massive ad spends, Hero MotoCorp races ahead in sales?blur=25

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

Royal Enfield sales rise by 63%, while Hero MotoCorp and Bajaj sales grow by 13.6% & 9% respectively in Feb ’16?blur=25

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

Sachin Tendulkar’s new innings-- from endorser to entrepreneur?blur=25

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

Dentsu Communications creates new campaign for TVS Jupiter?blur=25

The new ad campaign salutes and recognises the life mantra of the Indian Man – "apne se bhi zyada apnon ke liye".

exchange4media Staff Mar 5, 2016 7:17 AM

Lowe Lintas Bangalore wins creative mandate of TVS Sport?blur=25

The agency was appointed after a multi-agency pitch that was held in Bangalore recently

exchange4media Staff Oct 17, 2015 10:26 AM

Airtel and Samsung launch iDTV, India's first Integrated Digital TV?blur=25

Samsung's range of SmartDirect TVs will come with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need to install an external set top box exchange4media News Service

exchange4media Staff Oct 22, 2014 10:22 AM

TVS ropes in cricket stars Dhoni and Kohli to launch new StaR City+ motorcyles?blur=25

The repositioning is sharply on the style platform which is the most visible change, hence the new tag line - Style ka Naya Star

exchange4media Staff May 29, 2014 8:06 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match?blur=25

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Brand play on IPL: The story of advertising, branding & integration?blur=25

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM