The “Mooh bandh rakhne ka double” campaign celebrates the power of ‘double chocolatey’ blast found in Cadbury Choclairs Gold

exchange4media Staff Feb 25, 2017 8:16 AM

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

exchange4media Staff Feb 4, 2017 8:39 AM

The TVC shows how convenient it is for small and medium-sized businesses to print their visiting cards, apparel, stationery and merchandise

exchange4media Staff Jan 7, 2017 8:34 AM

Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi

exchange4media Staff Sep 26, 2016 8:11 AM

In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content

Madhuwanti Saha Aug 12, 2016 8:02 AM

Godrej Security Solutions has always gone beyond inducing fear but rather using quirk and humour to encourage adoption of home security solutions

exchange4media Staff Jul 6, 2016 8:13 AM

Viacom18’s OTT service Voot has unveiled its national marketing campaign with a special focus on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad

exchange4media Staff May 18, 2016 7:58 AM

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement

Abid Hasan Jun 26, 2015 1:37 PM

The new ads by MSM's Sony LIV targets young urban consumers who like their entertainment in byte sizes on-the-go. The creative agency behind the campaign is Havas Media

exchange4media Staff Oct 15, 2013 7:40 AM

The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?

Priyanka Nair May 3, 2013 9:20 PM

This association with Bollywood, manifested in the form of a TVC, marks a first for Myntra.com

Deepa Balasubramanian Jul 12, 2012 8:03 PM

ASCI’s Consumer Complaints Council upheld complaints against 10 ads during Sept & Oct 2011, most of them being products of home shopping networks

exchange4media Staff Jan 10, 2012 7:52 AM

In a bid to drive awareness about itself, e-commerce portal Myntra.com has launched a new TV commercial. The campaign is the first foray by Myntra into the television space. The company has allocated an ad spend of Rs 4-5 crore for the brand campaign.

Shubhi Tandon Aug 1, 2011 8:47 AM

The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.

exchange4media Staff Feb 11, 2010 7:15 AM

7Up, the natural lemon flavoured beverage from PepsiCo India, has introduced a new thematic campaign for 2010, which expands on the theme of ‘Lemon refreshment’. A new TVC, conceptualised by BBDO India, has been unveiled as part of the campaign.

exchange4media Mumbai Bureau Jan 30, 2010 6:59 AM

Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist Naukri.com has come up with a new TVC stating ‘Jobs Are Back’.

Pallavi Goorha Kashyup Jan 30, 2010 6:55 AM