The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

exchange4media Staff Oct 14, 2017 7:55 AM


For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

exchange4media Staff Oct 14, 2017 7:51 AM


Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

exchange4media Staff Oct 11, 2017 12:54 PM


Hot Wheels unveiled a TVC across various kids’ entertainment channels on three mega television networks, along with showcasing it on popular digital platforms

exchange4media Staff Oct 4, 2017 5:31 PM


Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

exchange4media Staff Sep 5, 2017 6:45 PM


The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

exchange4media Staff Sep 2, 2017 7:58 AM


#NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels

exchange4media Staff Aug 31, 2017 5:44 PM


Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relevance

exchange4media Staff Aug 10, 2017 2:18 PM


The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

exchange4media Staff Jul 22, 2017 8:31 AM


Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

exchange4media Staff Jul 22, 2017 8:00 AM


With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

exchange4media Staff Jul 22, 2017 7:50 AM


#KyaDinThe is a campaign to celebrate classic cinema from Bollywood’s golden era brought alive by Tata Sky Classic Cinema

exchange4media Staff Jul 8, 2017 7:51 AM

Kareena Kapoor Khan endorses Marvel Tea in their latest TVC?blur=25

The campaign's creative team includes Oscar-nominated Director of Photography, Mick Coulter

exchange4media Staff Jun 6, 2017 12:31 PM

Be the change: Wonder Cement's new ad uses education as a metaphor to reach out?blur=25

The TVC with the “ShuruaatKaro, PakkiBaatKaro” slogan is supported by digital and outdoor media

exchange4media Staff Jun 3, 2017 7:45 AM

Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2?blur=25

The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical

exchange4media Staff Apr 29, 2017 7:58 AM

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton?blur=25

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

exchange4media Staff Apr 22, 2017 8:21 AM

No more experiments with pimples, Himalaya’s new Neem Facewash TVC tells teens?blur=25

The new commercial for Himalaya’s flagship product – Himalaya Purifying Neem Facewash – positions the teen and her “first pimple” at the centre of the campaign

exchange4media Staff Apr 15, 2017 8:43 AM

J. Walter Thompson creates TV campaign for DS Group's Pulse candy?blur=25

The tag line ‘Pran jaaye par Pulse na jaaye’ establishes the appeal of Pulse candy

exchange4media Staff Apr 12, 2017 7:59 AM

Being desi: Lufthansa India’s success story?blur=25

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

Venkata Susmita Biswas Mar 29, 2017 9:30 AM