Saffola Honey campaign?blur=25

The TVC highlights the purity of the product, which is also accredited with the famed NMR certification

exchange4media Staff Nov 11, 2021 3:42 PM

Nanndita Kothari?blur=25

Kothari has previously worked with companies like BIG Magic, Viniyard Films, Shashi Sumeet Productions, and Endemol, among others

exchange4media Staff Nov 10, 2021 4:55 PM


Move follows a proposal from a promoter group entity to invest more in the company, according to media reports

exchange4media Staff Nov 10, 2021 9:33 AM

Tv ratings?blur=25

In its 39-page report to MIB, the committee has also recommended setting up of an appellate body for grievance redressal and mediation of disputes between stakeholders and ratings agencies

Javed Farooqui Nov 10, 2021 8:52 AM

Sun TV?blur=25

The company saw record-breaking ad revenue growth in September-October, however, the ad revenue has de-grown by 19% in H1 due to a dip in Q1 FY22

exchange4media Staff Nov 10, 2021 8:24 AM

Balaji Telefilms?blur=25

The company's cost of production jumped 34% to Rs 80.9 crore from Rs 60.5 crore

exchange4media Staff Nov 10, 2021 8:21 AM


Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels

Sonam Saini Nov 8, 2021 8:57 AM

sun tv?blur=25

Ad revenue was up 39.84% at Rs 341.77 crore from Rs 245 crore a year ago

exchange4media Staff Nov 8, 2021 8:50 AM

TVS credit?blur=25

The #SabkiTarakki campaign has been conceptualized by De Works Communications

exchange4media Staff Nov 6, 2021 8:23 AM

FloBiz Campaign?blur=25

The campaign is created by Tilt Brand Solutions and is live across several media platforms, including OTT, TV, OOH, social media, websites and mobile applications

exchange4media Staff Nov 6, 2021 8:04 AM


The customer base of the company stood at 18 million at the end of Q2’22

exchange4media Staff Nov 3, 2021 8:24 AM


A bouquet of other shows, which can be watched for free on the shopping app, has been announced

exchange4media Staff Nov 1, 2021 1:07 PM

star maa?blur=25

Sun TV and Star Plus trailed in second and third spots respectively

exchange4media Staff Oct 29, 2021 8:44 AM

Star India?blur=25

The company's net profit is of Rs 815.72 crore as against a net loss of Rs 488.85 crore in the previous fiscal

Javed Farooqui Oct 28, 2021 1:04 PM


Native advertising has not picked up due to the lack of the right kind of inventory & format, said Ahtesham Ali, NDTV and Tanushree Radhakrishnan, GroupM, in a fireside chat with Amit Yadav PubMatic

exchange4media Staff Oct 27, 2021 5:17 PM


Placement/Marketing income was marginally up 2% at Rs 98 crore from Rs 96 crore

exchange4media Staff Oct 26, 2021 2:10 PM

Sejal Shah?blur=25

There will be more of experimentation & differentiated offerings in the television broadcast with the Zee-Sony merger, said Sejal Shah, MD, APX, PMX & Publicis-In-Motion

Sejal Shah Oct 26, 2021 1:07 PM


The paper has been issued after the regulatory body received a reference from MIB to look at the issue from a fresh perspective considering the changes in the market

Javed Farooqui Oct 26, 2021 8:18 AM