tv-rating

Two industry bodies - AAAI & Indian Society of Advertisers - are supporting the parent company of TAM Media, even as broadcasters have been vocal against a ratings blackout in the contemporary scenario

Abhinav Trivedi 29-January-2014

With barely 25 days left, Kantar Media has taken the legal recourse after efforts to resolve the issue outside court through discussions at various forums failed to yield any results

Abid Hasan & Abhinav Trivedi 23-January-2014

Kantar believes that the crossholding clause only serves to restrict competition. It states that TV ratings are best left to self-regulation & industry oversight rather than Govt policy

Abid Hasan 22-January-2014

Industry experts feel that the strict guidelines could lead to a situation when there will be no measurement system for almost eight months, that is, from Feb 16 to Sept 30, 2014

Abid Hasan 21-January-2014

Kantar Media stresses that implementing the guidelines on cross holding ownership of 10% will leave the entire industry without ratings for most of 2014

Abid Hasan 21-January-2014

Except Star Plus & Zee TV, the other GECs saw a decline in viewership. Sony, however, saw a small hike, but continued to be placed in the sixth position

Abhinav Trivedi 13-December-2013

According to Rahul Khullar, challenges of convergence, spectrum constraint & cross media ownership need to be tackled for the broadcast sector to be at par with developed nations

Abid Hasan 16-September-2013

B'casters continue to make most of the 14-day clause, but leading brands have issued communication stating they will take legal action if the ads are not taken off-air

Priyanka Mehra 22-July-2013

B'casters continue to make most of the 14-day clause, but leading brands have issued communication stating they will take legal action if the ads are not taken off-air

Priyanka Mehra 22-July-2013

STAR India, Viacom18, MSM, NDTV are among seven networks opting for monthly ratings. exchange4media had reported last Thursday that it was the last release of weekly data

Priyanka Mehra and Abid Hassan 12-July-2013

ABP's move comes after reports of some b'casters withdrawing their decision to unsubscribe from TAM. Meanwhile, advertisers are pushing for ratings to continue

Abid Hasan 03-July-2013

The Govt & b’casters seem to be heading for a showdown on the TV ratings measurement issue as an open house discussion between the two remains inconclusive

Abid Hasan 02-July-2013

An industry bereft of a measuring tool is hard to imagine; media agency leaders emphasise & advocate the need for ratings for healthy growth of the TV industry

Priyanka Mehra 10-June-2013

TAM data will not be released for a nine-week period beginning October 7, 2012. Data will resume, and be available for all weeks, from December 19, 2012

Noor Fathima Warsia 17-October-2012

The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276

Noor Fathima Warsia 16-May-2012

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