FMCG majors pledge to stop targeting kids in their ads?blur=25

Representatives of the eleven member companies of International Food & Beverage Alliance signed a letter to the WHO Director-General Dr Chan, outlining a set of enhanced global

Collin Furtado Sep 25, 2014 8:10 AM

Will it be cash or crunch for Bigg Boss Season 8??blur=25

Colors may have attracted several brands for its top-billed reality show this year, but with high production costs and Salman Khan's fees, questions remain over the show's profitability

Collin Furtado Sep 17, 2014 8:21 AM

E-comm players eye critical mass, spend big on TV?blur=25

The funds-rich sector has given the mass medium plenty to cheer about with a seven-fold increase in ad spends. Experts say the trend will continue

Collin Furtado Sep 12, 2014 8:20 AM

Kids genre undervalued? Advertisers, channels hold differing views?blur=25

Despite being the third-most watched genre after Hindi GECs and Movies, it is grossly underpriced, say broadcasters. Marketers and media planners claim otherwise

Collin Furtado Sep 10, 2014 2:13 AM

Are new Hindi GECs making enough money??blur=25

We take a closer look at the business of multiple channels in the same space and what does it take for a new channel to turn profitable

Collin Furtado Sep 5, 2014 8:20 AM

Bollywood top draw for 'viewers by appointment'?blur=25

TV channels looking to create sticky content fall back on star-driven shows and live sporting events; marketers look for branding opportunities on programmes that enjoy appointment viewership

Collin Furtado Sep 4, 2014 8:21 AM

What the infotainment channel boom means for brands?blur=25

The recent spate of launches prompts the question, is it fragmenting the genre or adding to its growth?

Collin Furtado Sep 2, 2014 8:41 AM

Movie premieres on TV: How are brands cashing in??blur=25

Bollywood movies premiered on TV almost immediately post theatrical release are viewed by all major brands as an impact purchase, a one-time property investment to get

Collin Furtado Aug 26, 2014 8:52 AM

Auto sector hits top gear, spends big on TV?blur=25

After last year's dismal performance, auto majors ride into profits on the back of a favourable monsoon and slew of launches. And television is their medium of choice

Collin Furtado Aug 26, 2014 8:38 AM

New Hindi GECs: Effective brand magnets or segment crowders??blur=25

Newly launched channels Rishtey, Zindagi & Pal in the Hindi GEC segment have created more avenues for revenue generation for networks given the 10+2 ad cap. But is the

Collin Furtado Aug 18, 2014 8:40 AM

KBC: Sony's knight in shining armour??blur=25

All eyes are on KBC season 8 to see if it can provide the much needed panacea for Sony's ratings decline. exchange4media explores the show's positioning against competition

Collin Furtado Aug 14, 2014 9:25 AM

Binge-watching fever spreads on English GECs?blur=25

Viewers of English GECs in India have taken a shine to binge-watching, following their western counterparts. Can channels attract more viewership by leveraging this phenomenon

Collin Furtado Aug 5, 2014 8:09 AM

Brand Bollywood on TV: Does investing in celebrity-driven shows make business sense??blur=25

The allure of celebrities like Amitabh Bachchan, Salman Khan & Akshay Kumar has proven to be a crowd-puller on TV. But does it justify higher production costs & is it enough to

Collin Furtado Aug 1, 2014 9:09 AM

4K Ultra High Definition channels face content & pricing roadblock?blur=25

While many broadcasters feel introducing 4K Ultra HD is a great step by DTH operators, in India DTH operators are still struggling to push up HD subscriptions & hence creating separate

Collin Furtado Jul 10, 2014 9:04 AM

What is holding back Indian fantasy fiction on television??blur=25

Even as international series such as 'Game of Thrones' & 'Vampire Diaries' have huge following in India, homegrown fantasy fiction series have lagged behind. We explore

Collin Furtado Jul 7, 2014 3:42 AM

Media Lounge acquires Origin Beanstalk Creative Consultants?blur=25

Origin Beanstalk is one of the key brands to join Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months

exchange4media Staff Apr 25, 2014 8:36 AM

Film Awards: Traction for GECs, integration for marketers?blur=25

Experts mull over the reasons that make film award shows popular for everyone - the audiences, the channels and the advertisers

exchange4media Staff Mar 24, 2014 7:15 AM

ETV appoints Devendra Pathak as Head, Sales for Hindi news & Urdu channels?blur=25

Pathak's mandate is to supervise the revenue growth from corporate and retail for the two channels. His last stint was with My FM

Abid Hasan Mar 11, 2014 9:47 AM

ETV appoints Devendra Pathak as Head, Sales for Hindi news & Urdu channels?blur=25

Pathak's mandate is to supervise the revenue growth from corporate and retail for the two channels. His last stint was with My FM

Abid Hasan Mar 11, 2014 8:11 AM

Vivid: Media - Don't control or crush it, but free it?blur=25

When media comes out of its reservations and collectively engages in sincere reportage, the progress of the nation is inevitable, says exchange4media's Annurag Batra

Annurag Batra Mar 3, 2014 9:11 AM