TV broadcasters look to monetising the digital beast in 2015?blur=25

Consumption of video content on digital platforms on the rise; revenue contribution of digital platforms likely to shoot up in times to come

Collin Furtado Jan 15, 2015 8:11 AM

Digitisation key expectation of TV broadcasters in 2015?blur=25

Broadcasters also expect market segmentation, higher ad revenues and heavy digital penetration this year

Collin Furtado Jan 14, 2015 7:54 AM

TV channels eye the Rs 3,500 crore licensing and merchandising industry?blur=25

The business, growing roughly at about 12% YoY, is being aided strongly by e-commerce explosion

Collin Furtado Jan 2, 2015 8:00 AM

Pre-owned car sales accelerate ad spends of e-commerce auto aggregators?blur=25

Rising numbers of used car sales expected to drive auto portals' ad spends

Collin Furtado Dec 11, 2014 7:59 AM

Festive windfall for broadcasters; ad spends increase by 20-50%?blur=25

FMCG, auto, and mobile were the biggest contributors to ad spends. Revenues would have been even higher if this year's festive season had prolonged over a period of two months like preceding years

Collin Furtado Nov 21, 2014 8:06 AM

Brand spend on sports properties expected to touch Rs 1000 crore?blur=25

While ICC World Cup and the IPL are likely to remain top draws, other sporting properties too are expected to attract bigger spends in the first half of 2015

Collin Furtado Nov 18, 2014 8:06 AM

Sporting leagues not quite the draw down South?blur=25

GECs seem to be the go-to entertainment destination even as sporting events and leagues gain gradual popularity in the South

Deepa Balasubramanian Nov 12, 2014 8:00 AM

Marketers give a thumbs-up to Star's new RIO?blur=25

The new system will empower consumers and force channels to serve strong content through the day in order to be picked up by the viewers, say industry experts

Collin Furtado Nov 10, 2014 8:35 AM

Are Indian viewers ready to pay for ad-free TV channels??blur=25

A few channels are providing premium ad free content and the number of subscribers has been growing. But to move to a completely ad-free model will requite a different ecosystem

Collin Furtado Nov 5, 2014 7:58 AM

Can live sports thrive on the digital platform??blur=25

Sports channels are promoting live streaming of sport content on digital platforms. But despite the early interest shown by consumers, the model is struggling with technical challenges

Collin Furtado Oct 30, 2014 8:24 AM

Sluggish quarter for TV broadcast networks?blur=25

Despite the optimism around the new government, the second quarter of the financial year including July, August and September and the onset of the festive season saw

Collin Furtado Oct 29, 2014 7:46 AM

Are celebs bringing enough star power to the small screen??blur=25

Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences

Collin Furtado Oct 27, 2014 8:35 AM

National brands shower 40 per cent more on southern TV this Diwali?blur=25

Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders

Deepa Balasubramanian Oct 22, 2014 8:05 AM

TV screens to light up with blockbuster Diwali shows?blur=25

The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens

Collin Furtado Oct 22, 2014 8:02 AM

The Hindu - Tamil tests reader loyalty with a quiz and Aircel sim cards?blur=25

The newspaper reached out to its audience on its anniversary with a quiz contest in association with Aircel

Deepa Balasubramanian Oct 18, 2014 8:13 AM

Brands divided on ISL's investment viability?blur=25

The Indian Super League (ISL) that kicked off on Sunday had announced the signing of six brands as sponsors just a few days before the start. But is it making business sense for everyone?

Collin Furtado Oct 17, 2014 7:54 AM

Can sports beat Bollywood for TV networks??blur=25

Star India, Multi Screen Media (MSM) and ZEEL sports have been acquiring rights to several sporting properties, with an eye on new, loyal viewers and adding to their revenues.

Collin Furtado Oct 16, 2014 8:12 AM

Will e-commerce TV ad spends continue to rise beyond the festive season??blur=25

Senior media planners estimate e-commerce ad spends in October alone to reach Rs 200 crore. We find out if it's just the festive season bubble or a trend likely to carry on in the future

Collin Furtado Oct 15, 2014 8:04 AM

Regional TV channels emerge winners in the state elections?blur=25

Political parties spend heavily on TV campaigns in the run up to the Maharashtra Assembly elections, with the BJP leading the pack

Collin Furtado Oct 9, 2014 9:04 AM

TV channels eye festive advertising pie?blur=25

GECs are doing their best to cash in on the festive spirit and increase in brand spends with new shows and star hosts

Collin Furtado Oct 7, 2014 7:52 AM