What the infotainment channel boom means for brands?blur=25

The recent spate of launches prompts the question, is it fragmenting the genre or adding to its growth?

Collin Furtado Sep 2, 2014 8:41 AM

Movie premieres on TV: How are brands cashing in??blur=25

Bollywood movies premiered on TV almost immediately post theatrical release are viewed by all major brands as an impact purchase, a one-time property investment to get

Collin Furtado Aug 26, 2014 8:52 AM

Auto sector hits top gear, spends big on TV?blur=25

After last year's dismal performance, auto majors ride into profits on the back of a favourable monsoon and slew of launches. And television is their medium of choice

Collin Furtado Aug 26, 2014 8:38 AM

New Hindi GECs: Effective brand magnets or segment crowders??blur=25

Newly launched channels Rishtey, Zindagi & Pal in the Hindi GEC segment have created more avenues for revenue generation for networks given the 10+2 ad cap. But is the

Collin Furtado Aug 18, 2014 8:40 AM

KBC: Sony's knight in shining armour??blur=25

All eyes are on KBC season 8 to see if it can provide the much needed panacea for Sony's ratings decline. exchange4media explores the show's positioning against competition

Collin Furtado Aug 14, 2014 9:25 AM

Binge-watching fever spreads on English GECs?blur=25

Viewers of English GECs in India have taken a shine to binge-watching, following their western counterparts. Can channels attract more viewership by leveraging this phenomenon

Collin Furtado Aug 5, 2014 8:09 AM

Brand Bollywood on TV: Does investing in celebrity-driven shows make business sense??blur=25

The allure of celebrities like Amitabh Bachchan, Salman Khan & Akshay Kumar has proven to be a crowd-puller on TV. But does it justify higher production costs & is it enough to

Collin Furtado Aug 1, 2014 9:09 AM

4K Ultra High Definition channels face content & pricing roadblock?blur=25

While many broadcasters feel introducing 4K Ultra HD is a great step by DTH operators, in India DTH operators are still struggling to push up HD subscriptions & hence creating separate

Collin Furtado Jul 10, 2014 9:04 AM

What is holding back Indian fantasy fiction on television??blur=25

Even as international series such as 'Game of Thrones' & 'Vampire Diaries' have huge following in India, homegrown fantasy fiction series have lagged behind. We explore

Collin Furtado Jul 7, 2014 3:42 AM

Media Lounge acquires Origin Beanstalk Creative Consultants?blur=25

Origin Beanstalk is one of the key brands to join Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months

exchange4media Staff Apr 25, 2014 8:36 AM

Film Awards: Traction for GECs, integration for marketers?blur=25

Experts mull over the reasons that make film award shows popular for everyone - the audiences, the channels and the advertisers

exchange4media Staff Mar 24, 2014 7:15 AM

ETV appoints Devendra Pathak as Head, Sales for Hindi news & Urdu channels?blur=25

Pathak's mandate is to supervise the revenue growth from corporate and retail for the two channels. His last stint was with My FM

Abid Hasan Mar 11, 2014 9:47 AM

ETV appoints Devendra Pathak as Head, Sales for Hindi news & Urdu channels?blur=25

Pathak's mandate is to supervise the revenue growth from corporate and retail for the two channels. His last stint was with My FM

Abid Hasan Mar 11, 2014 8:11 AM

Vivid: Media - Don't control or crush it, but free it?blur=25

When media comes out of its reservations and collectively engages in sincere reportage, the progress of the nation is inevitable, says exchange4media's Annurag Batra

Annurag Batra Mar 3, 2014 9:11 AM

"No 'IRS-like' surprises from BARC"?blur=25

Last week's IRS incidence has led to questions being raised on the upcoming BARC data by industry stakeholders. What if the data given out by BARC shows anomalies like the recent IRS survey?

Priyanka Mehra Feb 3, 2014 9:47 AM

News drives India & its impact is only going to increase: Arnab Goswami?blur=25

News demands more attention, has far greater impact than a GEC, with huge potential for scalability, says the Editor-in-Chief & News Anchor of Times Now, while making a passionate case for the TV news industry

Maneka Tanwani Nov 26, 2013 8:01 AM

What has Star Plus done right this IPL??blur=25

Associating with one of the most watched properties, IPL, and that too in competition territory seems to have worked in Star Plus’ favour

Synjini Nandi Apr 26, 2013 6:36 AM

Guest Column: Most newsrooms are indifferent to their audience?blur=25

Many news honchos assume what their audiences want to see & these assumptions have a high chance of going awfully wrong, says Alok Verma of

Alok Verma Apr 12, 2013 7:10 PM

Sambhaav to invest $10 mn in Wise TV?blur=25

Sambhaav Media Group is bullish about developing Digital Live Transit TV Broadcasting infrastructure in the country. Wise TV provides TV on the move

Surbhi Bhasin May 24, 2012 10:32 PM

ICC CWC’11:  ICC lifts ban on WC coverage by news channels?blur=25

Following an evening of high drama, ICC has agreed to lift the ban on coverage of the World Cup Final by news channels after initially not agreeing to do so.

exchange4media Staff Apr 2, 2011 9:28 AM