Can live sports thrive on the digital platform??blur=25

Sports channels are promoting live streaming of sport content on digital platforms. But despite the early interest shown by consumers, the model is struggling with technical challenges

Collin Furtado Oct 30, 2014 8:24 AM

Sluggish quarter for TV broadcast networks?blur=25

Despite the optimism around the new government, the second quarter of the financial year including July, August and September and the onset of the festive season saw

Collin Furtado Oct 29, 2014 7:46 AM

Are celebs bringing enough star power to the small screen??blur=25

Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences

Collin Furtado Oct 27, 2014 8:35 AM

National brands shower 40 per cent more on southern TV this Diwali?blur=25

Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders

Deepa Balasubramanian Oct 22, 2014 8:05 AM

TV screens to light up with blockbuster Diwali shows?blur=25

The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens

Collin Furtado Oct 22, 2014 8:02 AM

The Hindu - Tamil tests reader loyalty with a quiz and Aircel sim cards?blur=25

The newspaper reached out to its audience on its anniversary with a quiz contest in association with Aircel

Deepa Balasubramanian Oct 18, 2014 8:13 AM

Brands divided on ISL's investment viability?blur=25

The Indian Super League (ISL) that kicked off on Sunday had announced the signing of six brands as sponsors just a few days before the start. But is it making business sense for everyone?

Collin Furtado Oct 17, 2014 7:54 AM

Can sports beat Bollywood for TV networks??blur=25

Star India, Multi Screen Media (MSM) and ZEEL sports have been acquiring rights to several sporting properties, with an eye on new, loyal viewers and adding to their revenues.

Collin Furtado Oct 16, 2014 8:12 AM

Will e-commerce TV ad spends continue to rise beyond the festive season??blur=25

Senior media planners estimate e-commerce ad spends in October alone to reach Rs 200 crore. We find out if it's just the festive season bubble or a trend likely to carry on in the future

Collin Furtado Oct 15, 2014 8:04 AM

Regional TV channels emerge winners in the state elections?blur=25

Political parties spend heavily on TV campaigns in the run up to the Maharashtra Assembly elections, with the BJP leading the pack

Collin Furtado Oct 9, 2014 9:04 AM

TV channels eye festive advertising pie?blur=25

GECs are doing their best to cash in on the festive spirit and increase in brand spends with new shows and star hosts

Collin Furtado Oct 7, 2014 7:52 AM

FMCG majors pledge to stop targeting kids in their ads?blur=25

Representatives of the eleven member companies of International Food & Beverage Alliance signed a letter to the WHO Director-General Dr Chan, outlining a set of enhanced global

Collin Furtado Sep 25, 2014 8:10 AM

Will it be cash or crunch for Bigg Boss Season 8??blur=25

Colors may have attracted several brands for its top-billed reality show this year, but with high production costs and Salman Khan's fees, questions remain over the show's profitability

Collin Furtado Sep 17, 2014 8:21 AM

E-comm players eye critical mass, spend big on TV?blur=25

The funds-rich sector has given the mass medium plenty to cheer about with a seven-fold increase in ad spends. Experts say the trend will continue

Collin Furtado Sep 12, 2014 8:20 AM

Kids genre undervalued? Advertisers, channels hold differing views?blur=25

Despite being the third-most watched genre after Hindi GECs and Movies, it is grossly underpriced, say broadcasters. Marketers and media planners claim otherwise

Collin Furtado Sep 10, 2014 2:13 AM

Are new Hindi GECs making enough money??blur=25

We take a closer look at the business of multiple channels in the same space and what does it take for a new channel to turn profitable

Collin Furtado Sep 5, 2014 8:20 AM

Bollywood top draw for 'viewers by appointment'?blur=25

TV channels looking to create sticky content fall back on star-driven shows and live sporting events; marketers look for branding opportunities on programmes that enjoy appointment viewership

Collin Furtado Sep 4, 2014 8:21 AM

What the infotainment channel boom means for brands?blur=25

The recent spate of launches prompts the question, is it fragmenting the genre or adding to its growth?

Collin Furtado Sep 2, 2014 8:41 AM

Movie premieres on TV: How are brands cashing in??blur=25

Bollywood movies premiered on TV almost immediately post theatrical release are viewed by all major brands as an impact purchase, a one-time property investment to get

Collin Furtado Aug 26, 2014 8:52 AM

Auto sector hits top gear, spends big on TV?blur=25

After last year's dismal performance, auto majors ride into profits on the back of a favourable monsoon and slew of launches. And television is their medium of choice

Collin Furtado Aug 26, 2014 8:38 AM