Prakash’s 'Muqabla' started airing again on May 5. It will air every Saturday 8pm. The repeat telecast will be on Sundays 4pm

Abhishek Mehrotra May 7, 2018 5:56 PM


For Republic, the focus now is on disrupting the digital news space and leveraging the potential of Digital +TV to maintain the growth momentum of Year 1

Simran Sabherwal May 7, 2018 8:59 AM

Aaj Tak logo?blur=25

Aaj Tak has been the TRP news genre leader for 17 years continuously (TAM and BARC) and has now bagged top spot in entire TV universe (IRS)

exchange4media Staff Mar 15, 2018 10:45 AM


The platform inks deals with Network18 and India TV News, growing its leadership position in the business and finance verticals

exchange4media Staff Oct 10, 2017 9:25 AM

Hindi news channels see 80% boost in ratings: BARC @ Week 12?blur=25

Uttar Pradesh CM oath taking ceremony improved viewership on both Hindi and English news channels; Aap Ki Adalat with Jain Muni Tarun Sagar on India TV also improved viewership in week 12

exchange4media Staff Apr 3, 2017 8:05 AM

Patrika Group debuts in electronic medium with Patrika TV news channel?blur=25

As a full, mulch-platform news service, Patrika TV will be available on internet, mobile, tablet, desktop, and additional digital device services including social media

exchange4media Staff Feb 4, 2017 1:17 PM

BTVi appoints Muralidhar Swaminathan as Channel Director?blur=25

Swaminathan comes with an experience of nearly 33 years in print and television broadcasting.

exchange4media Staff Jan 10, 2017 5:09 PM

TV channels line up special content for Diwali?blur=25

With Diwali being celebrated across India this weekend, we take a look at all the special programming on television this year

exchange4media Staff Oct 29, 2016 10:02 AM

BARC Ratings: Viewership for Kannada News genre surges 47% in week 30?blur=25

The Kannada news genre saw a hike in ratings as issues such as KSRTC employees strike, protests against Mahadayi verdict and heavy rainfall, through out the week kept viewers glued to the channels.

exchange4media Staff Aug 10, 2016 8:35 AM

Colors’ World Television Premiere of Bajirao Mastani takes slot up by 80%?blur=25

World Television Premier of ‘Bajirao Mastani’ fuelled the ratings of Colors. Whereas, the first episode of ‘The Kapil Sharma Show’ took the ratings of Sony up

exchange4media Staff May 11, 2016 9:02 AM

Broadcasters welcome BARC ratings; look forward to an evolved ratings system?blur=25

Broadcasters give thumbs up to BARC's household ratings even as they await individual ratings and expect an evolved system that can help them understand and leverage TV-viewing patterns holistically

Collin Furtado and Abid Hasan May 1, 2015 9:18 AM

 Big Magic repositions to adopt more contemporary and over the top comedy ?blur=25

Big Magic revamps Uff! Yeh Nadaniyaan to Total Nadaniyaan. The revamp of the show marks a shift in the position of the channel to adopt more contemporary and over the top comedy.

exchange4media Staff Apr 25, 2015 3:39 PM

Making OTT content available on TV screens a possible way forward in India  ?blur=25

Can OTT media players and content providers make use of the existing infrastructure by partnering with MSOs and satellite players to increase their reach?

Collin Furtado Apr 20, 2015 8:20 AM

TV channels ride the cricket wave with special programming?blur=25

Music, movie and news channels create cricket-themed programming line-ups to attract audiences during the ongoing World Cup and upcoming IPL

Collin Furtado Mar 13, 2015 8:35 AM

HD subscription to gain traction with the World Cup??blur=25

There are more than 1 million HD subscribers in India. With the ICC World Cup, TV broadcasters are looking to grow the much sought-after HD viewer base

Collin Furtado Feb 19, 2015 8:27 AM

Channels gear up for BARC's April launch?blur=25

Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC

Collin Furtado Feb 12, 2015 9:15 AM

Regional GECs flourish with growing viewership; draw more marketers?blur=25

According to FICCI-KPMG 2014 report, regional TV channels accounted for 27% of the total television viewership in 2012; it has grown by over 35% today

Collin Furtado Feb 10, 2015 8:25 AM

Cricket properties and reality shows to loosen marketers' purse strings in 2015?blur=25

Apart from World Cup and IPL, marketers look to investing in movie premieres, reality shows and are willing to invest in unconventional content too; however ratings will

Collin Furtado Jan 28, 2015 9:33 AM

News Broadcasters hail Jaitley's stand on 10+2 ad cap?blur=25

Broadcasters hope to implement this ad cap, as imposed by the Telecom Regulatory Authority of India (TRAI), once the subscription model is fully introduced

Abid Hasan Jan 21, 2015 8:21 AM

Advertisers pin hopes on mobile and youth; Cricket properties to push ad-spends in 2015?blur=25

Given that the smart phone market is poised to grow at 54% this year and the mobile internet market at 15% CAGR, it makes it imperative for the marketers to have a mobile-first

Collin Furtado Jan 20, 2015 9:27 AM