As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM

The growth is compared to the same period last year

exchange4media Staff Dec 10, 2020 9:06 AM

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

A comparison with Week 28 shows the number of new brands has also increased by 8%, with WhatsApp leading among the fresh names

exchange4media Staff Jul 23, 2020 8:12 AM

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff Feb 1, 2019 8:30 AM

ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform

exchange4media Staff Oct 31, 2018 6:37 PM

Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.

Sonam Saini Sep 18, 2018 9:00 AM

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

“Our efforts with regions with a localised approach and tailored content should help us tap the market further,” says BBC Global News’ COO

exchange4media Staff Mar 2, 2013 8:49 PM