tv-ad
tV?blur=25

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

Magicbricks campaign?blur=25

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

Shailesh Kapoor - Ormax?blur=25

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021

Shailesh Kapoor Jan 6, 2021 8:29 AM

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As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM

honey?blur=25

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

TV?blur=25

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

TAM?blur=25

According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year

exchange4media Staff Sep 9, 2020 4:59 PM

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Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

TAM ads?blur=25

A comparison with Week 28 shows the number of new brands has also increased by 8%, with WhatsApp leading among the fresh names

exchange4media Staff Jul 23, 2020 8:12 AM

TV ads?blur=25

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

TV?blur=25

Industry players say discounted ad rates, absence of fresh content on TV and lack of new campaigns have been some of the hurdles but revenues are expected to pick up on the back of the festive season

exchange4media Staff Jun 22, 2020 7:59 AM

Ads?blur=25

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

MTV Beats?blur=25

Among the offerings are - MTV Adda, MTV Lockdown Stars and MTV After Hours

exchange4media Staff Apr 17, 2020 4:36 PM

e4m TV First Murugavel Janakiraman?blur=25

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

TAM?blur=25

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

Television?blur=25

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

Navinn Seksaria?blur=25

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

Landing page?blur=25

Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM