tv-ad
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Introduced during IPL 2026, CTV Ad Pulse combines TAM's advertising monitoring capabilities with VTION's Connected TV audience measurement
e4m Staff Jun 23, 2026 7:59 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof
e4m Staff Jun 15, 2026 11:27 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
The report found considerable overlap between advertisers using broadcast television and connected television
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues driven by CTV, the gains were offset by continued softness in linear TV advtg
Aditi Gupta Apr 27, 2026 9:19 AM
As part of the overhaul, ZEEL has elevated multiple executives into Chief Sales Officer (CSO) roles across key markets and content clusters
Imran Fazal Mar 24, 2026 5:08 PM
Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content
e4m Staff Mar 12, 2026 3:42 PM
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept pace
Shantanu David Jan 29, 2026 8:45 AM
Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo
e4m Staff Jan 22, 2026 12:18 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Shantanu David Jan 19, 2026 9:08 AM
He will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI
e4m Staff Jan 16, 2026 11:37 AM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
Aditi Gupta Jan 16, 2026 9:18 AM
From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights
e4m Staff Jan 15, 2026 4:06 PM
Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of long-term brand building and traditional storytelling approaches
Aryendra Khan Dec 17, 2025 8:28 AM
Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day
Aditi Gupta Dec 15, 2025 9:10 AM
With muted demand, falling CPRPs and digital competition rising, broadcasters say forced ad cuts could push the sector into deeper financial stress
Aditi Gupta Dec 5, 2025 9:31 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter
Aditi Gupta Nov 26, 2025 9:01 AM
Food and Beverage sector continued to dominate television advertising, accounting for 21 percent of total ad volumes during January to September 2025
Through this partnership, Frodoh will offer brands CloudTV’s ad inventory & platform capabilities
e4m Staff Oct 23, 2025 11:13 AM
The mandate spans all sub-brands like Dixcy Scott, Enamor and others
Tasmayee Laha Roy Oct 1, 2025 8:39 AM
The study also found 3D ads capturing attention 29% faster and sustaining it significantly longer
e4m Staff Sep 26, 2025 4:20 PM
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
In Jan–June 2025, non-celebrities accounted for 71% of endorsements, while celebrities contributed 29%, according to TAM AdEx
Experts hopeful of a turnaround ahead of Diwali as a good monsoon and last year’s tax benefits begin to show a trickle-down impact
Aditi Gupta Aug 5, 2025 9:14 AM
Instead of depending on television alone, Zee is now building what it calls “complete customized solutions” for advertisers that go beyond just selling airtime
Aditi Gupta Jul 18, 2025 4:33 PM
Kargo delivers creative excellence and transparent performance at scale for APAC
e4m Staff Jun 24, 2025 10:17 AM
LinkedIn’s 2025 B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective tools to drive direct sales
e4m Staff Jun 4, 2025 11:31 AM
Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
e4m Staff May 26, 2025 1:34 PM
According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number that few media formats can claim today
Aditi Gupta May 14, 2025 9:19 AM
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
e4m Staff May 5, 2025 10:36 AM
According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three to four years
A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season
The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR of 45% from 2023 to 2025
Shantanu David Feb 27, 2025 8:30 AM