As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach

Kanchan Srivastava Feb 23, 2023 9:19 AM

For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served

exchange4media Staff Feb 20, 2023 5:02 PM

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

exchange4media Staff Jan 27, 2023 8:50 AM

At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India

exchange4media Staff Jan 25, 2023 7:10 PM

According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022

exchange4media Staff Jan 21, 2023 8:34 AM

As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots

Naziya Alvi Rahman Jan 10, 2023 8:34 AM

From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year

Nilanjana Basu Dec 30, 2022 9:02 AM

The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period

exchange4media Staff Dec 21, 2022 8:16 AM

Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary

Sonam Saini Dec 14, 2022 8:35 AM

While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV

exchange4media Staff Dec 14, 2022 8:32 AM

Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports

exchange4media Staff Dec 5, 2022 8:55 AM

Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently

exchange4media Staff Nov 28, 2022 11:38 AM

As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022

exchange4media Staff Nov 10, 2022 1:45 PM

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth

exchange4media Staff Nov 7, 2022 8:55 AM

According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place

exchange4media Staff Nov 2, 2022 5:41 PM

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners

exchange4media Staff Oct 31, 2022 8:37 AM

With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands

exchange4media Staff Oct 13, 2022 4:02 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 1, 2022 8:51 AM

The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'

exchange4media Staff Sep 28, 2022 8:19 AM

CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?

exchange4media Staff Sep 5, 2022 10:15 AM