tv-ad
Landing page

Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM

TvAds

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

e4m recap

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

PrithviShaw

The cricketer will be part of a series of multi-channel marketing and promotional activities

exchange4media Staff Mar 11, 2019 11:08 AM

IdeaCampaign

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff Feb 2, 2019 8:46 AM

Kedar Apte

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff Feb 1, 2019 8:30 AM

ZEEL

ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform

exchange4media Staff Oct 31, 2018 6:37 PM

regionalTV

Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Sonam Saini Oct 18, 2018 9:02 AM

Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.

Sonam Saini Sep 18, 2018 9:00 AM

MTV Beats

The newly launched segment guarantees uninterrupted entertainment for FOUR HOURS to its viewers. The brand through its series of eight quirky videos showcases TVCs that gets washed out before it ends to highlight ‘Ad-Free’ content advocating a seamless viewing experience.

exchange4media Staff Jun 4, 2018 6:42 PM

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff Mar 29, 2018 1:12 PM

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

Television adaptation exploring new storylines preceding JRR Tolkien’s The Fellowship of the Ring slated to debut exclusively on Prime Video

exchange4media Staff Nov 14, 2017 3:04 PM

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

On redefining the role of TV in the age of digital disruption

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

Amagi undergoes revamp, emphasises on leadership position

From being a game changer in TV advertising, Amagi is now shifting its focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting

exchange4media Staff Sep 10, 2014 3:02 PM

Amagi undergoes revamp, emphasises on leadership position

From being a game changer in TV advertising, Amagi is now shifting its focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting

exchange4media Staff Sep 9, 2014 3:03 PM

Facebook vs TV: Slow and steady wins ad spends?

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM