tv-ad
MTV Beats?blur=25

Among the offerings are - MTV Adda, MTV Lockdown Stars and MTV After Hours

exchange4media Staff Apr 17, 2020 4:36 PM

e4m TV First Murugavel Janakiraman?blur=25

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

TAM?blur=25

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

Television?blur=25

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

Navinn Seksaria?blur=25

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

Landing page?blur=25

Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM

TvAds?blur=25

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

e4m recap?blur=25

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

PrithviShaw?blur=25

The cricketer will be part of a series of multi-channel marketing and promotional activities

exchange4media Staff Mar 11, 2019 11:08 AM

IdeaCampaign?blur=25

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff Feb 2, 2019 8:46 AM

Kedar Apte?blur=25

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff Feb 1, 2019 8:30 AM

ZEEL?blur=25

ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform

exchange4media Staff Oct 31, 2018 6:37 PM

regionalTV?blur=25

Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Sonam Saini Oct 18, 2018 9:02 AM

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Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.

Sonam Saini Sep 18, 2018 9:00 AM

MTV Beats?blur=25

The newly launched segment guarantees uninterrupted entertainment for FOUR HOURS to its viewers. The brand through its series of eight quirky videos showcases TVCs that gets washed out before it ends to highlight ‘Ad-Free’ content advocating a seamless viewing experience.

exchange4media Staff Jun 4, 2018 6:42 PM

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Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff Mar 29, 2018 1:12 PM

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Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

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Television adaptation exploring new storylines preceding JRR Tolkien’s The Fellowship of the Ring slated to debut exclusively on Prime Video

exchange4media Staff Nov 14, 2017 3:04 PM

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign?blur=25

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

On redefining the role of TV in the age of digital disruption?blur=25

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM