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Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

exchange4media Staff Jul 22, 2021 12:57 PM

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The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

exchange4media Staff Jul 20, 2021 9:12 AM

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As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

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TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium

exchange4media Staff Jun 17, 2021 1:21 PM

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According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

exchange4media Staff Jun 9, 2021 8:43 AM

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As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

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Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data

exchange4media Staff May 13, 2021 1:10 PM

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Industry experts hope that June and July will be better as they expect advertisers to spend the IPL ad money that got saved

Javed Farooqui May 11, 2021 8:21 AM

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Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality

Mansi Sharma Apr 21, 2021 8:21 AM

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Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

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This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

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Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021

Shailesh Kapoor Jan 6, 2021 8:29 AM

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As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM

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Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

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Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

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According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year

exchange4media Staff Sep 9, 2020 4:59 PM

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Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM