In their bid to reach out to a wider audience, Turner International India and Zapak Digital Entertainment have formed a strategic content partnership. The partnership allows Zapak to market and distribute Cartoon Network’s Multiplayer Online Games (MOGs) and in turn, Turner will manage games and provide regular content updates to Zapak.
Turner has announced a strategic content partnership with Tata Sky, a DTH service provider, to offer a linear branded block from the kids’ channel - Cartoon Network. Named CN+, the linear branded block will reside in Actve Wizkids as a part of Tata Sky’s Actve services. Tata Sky subscribers can enjoy CN+ daily from 6:00 AM to midnight. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and iconic shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst many others. Each day of the week will be dedicated to one of these hit Cartoon Network shows, with multiple episodes.
To promote the new series of ‘Ben 10’, Cartoon Network has tied up with Cadbury’s and McDonalds to reach out to the consumers. Even in the online space, the channel is going all out to reach out to its core audience by letting them create a party kit around the popular cartoon character.
The year 2009 was yet another year of interesting developments in Indian television. The first half of the year was taken up by IPL-2 and the Lok Sabha elections. Even as the year was dominated by the Star-Colors-Zee conversation, Turner and Alva Brothers’ venture Real was also in the news.