“Kids need to be able to relate to characters irrespective of geographical, social and cultural diversities. Minimal language eases out the challenge of language translation,” said Silas Hickey, Creative Director – Animation, Turner Broadcasting System Asia Pacific.
STAR Den and Zee Turner have finally spoken on the distribution joint venture between the two companies. The 50:50 JV is called Media Pro and includes four companies – Zee Entertainment, STAR India, Turner India and DEN. Arun Kapoor (Essel Group) heads the JV as CEO and Gurjeev Singh (DEN) is the COO.
As Sameer Nair exits Turner General Entertainment Network as CEO, the company’s integration into Turner Broadcasting System APAC not only means significant changes in Imagine’s operations, but also indicates the challenges Turner is facing in the Hindi general entertainment space. TBSAP’s President, Steve Marcopoto, speaks on the Turner GE experience.