Darshan Patel, who has been the co-promoter of Paras Pharma, has started a new entrepreneurial venture called the Vini Group. The Group will be based in Ahmedabad and will specialise in cosmetics, wellness and health science, and OTC products. Triton Communications has been roped in to handle the brand communication for the new venture.
Triton Communications has bagged the creative mandate for Veola, a hair care brand launched by Bajaj Herbals in the Indian market. The win comes on the back of a multi-agency pitch. The media platforms for communications will include TV, followed by outdoor and print campaigns.