Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build the "next practices" in multiple areas including digital, tech, data and content, among others

exchange4media Staff Aug 14, 2018 8:58 AM


S Yesudas, MD and Co-founder of #triggerbridge #UnAgency, shares trade secrets of being a successful entrepreneur

S Yesudas Jan 4, 2018 8:55 AM

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge?blur=25

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

S Yesudas Dec 1, 2016 8:33 AM

Triggerbridge to launch its new initiative-- Un-News Hour?blur=25

triggerbridge has undertaken many social initiatives like the #AGoodDeedADay, organising marathons to help the needy and is also working on the project to promote rainwater harvesting by residential societies across Mumbai. The other remarkable initiative by triggerbridge is its upcoming news show called the Un-News Hour

exchange4media Staff Apr 12, 2016 8:06 AM

S Yesudas launches ‘triggerbridge, the unagency’?blur=25

S Yesudas has announced his first ever-entrepreneurial venture in partnership with Ajit Nair, MX Advertising and Amit Tripathi, IdeateLabs. Yesudas is Managing Director and co-founder

exchange4media Staff Dec 3, 2015 8:52 AM