We are now moving from the era of Customisation to Co-creation: Ramesh Chembath?blur=25

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM