trend
Reliance Communications massive soft launch event for Reliance Jio 4G was not only a huge on ground success but it even had social media buzzing, in some parameters even outperforming paid campaigns seen on Twitter over the year
exchange4media Staff Dec 30, 2015 7:21 PM
Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’
Sarmistha Neogy Dec 17, 2015 9:23 AM
Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’
Sarmistha Neogy Dec 17, 2015 8:18 AM
About 67 per cent of the total respondents preferred mobile phones to watch movies, music videos and TV shows, while only 20 per cent men and 29 per cent women preferred television
exchange4media Staff Jan 16, 2015 10:19 AM
Print sector sets eyes on ad revenues from non- metros, expansion into new media and higher creativity in print ads in 2015
Abid Hasan Jan 13, 2015 8:41 AM
Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."
Deepa Balasubramanian Jan 1, 2015 8:02 AM
The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth
exchange4media Staff Aug 11, 2014 8:00 AM
The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting
In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business
Rashi Bisaria Oct 4, 2013 8:57 AM
The index rose by 2.3 points to a value of 53.8. The headline GMI is a metric that combines monthly responses from global marketers on various trends
exchange4media Staff Jan 24, 2013 7:43 PM
Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends
exchange4media Staff Dec 21, 2012 7:59 PM
Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study
exchange4media Staff Dec 20, 2012 6:27 PM
He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President
Sai Prasanna Nov 20, 2012 2:02 AM
Following a multi-agency pitch, AliveNow has bagged social media marketing duties for Reliance Trends
exchange4media Staff Aug 28, 2012 8:12 PM
OMD India is on a winning streak – post Amrutanjan, the agency has now added the media duties of Zovi & Travel Trendz to its kitty
Noor Fathima Warsia Aug 7, 2012 8:04 PM
The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline
exchange4media Staff Aug 4, 2012 10:41 PM
Providing advertisers, primarily retailers, with an innovative platform, The Times of India’s ‘TrendZ’ supplement in Hyderabad today has all ads in 3D
Deepa Balasubramanian Jul 14, 2012 8:23 PM
Travel Trendz Tv appoints Tajamul Hussain as Chief Strategic Officer; he will closely work with Abdul Azeem, Executive Director and CEO of the company
exchange4media Staff Mar 28, 2012 1:59 PM
Travel Trendz Tv appoints Tajamul Hussain as Chief Strategic Officer; he will closely work with Abdul Azeem, Executive Director and CEO of the company
exchange4media Staff Mar 28, 2012 1:53 PM
PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives
Sai Prasanna Mar 7, 2012 2:14 PM
