Leading deodorant brand Rexona has introduced New Rexona Free Spirit antiperspirant deodorant, designed specially for women. The new variant is introduced in India as a part of HLL’s strategy of bringing the best of global products to the Indian consumer.
Apple has unveiled the new iMac 5, the world’s thinnest desktop computer with high-performance G5 processor and a stunning new design that integrates the entire computer into a flat panel display. The new line offers 17 or 20-inch active matrix wide-screen LCD and G5 processor running up to 1.8 GHz. The slimmest desktop comes with a price tag starting at Rs 87,800.
Electronics giant Philips has introduced the Philips 755 “Tag-It” – a mobile phone with touch screen, digital camera with zoom, a unique Tag-It pen and much more – all that further reinforces Philips’ USP of ‘Expressions at your fingertips’.
First, a pocket calculator, then a mini radio, an internet guide, not to mention, an inbuilt camera and now, believe it or not, mobile phone is coming up with a television in it. Orange TV is now available on Edge-compatible handsets like Nokia 6230, 3220 and 630, which enable users to view television with a surfing range of 13-odd channels.
IT major iBall has launched its latest range of world-class notebooks. There are 16 different variants available with options of 14.1” and 15” Active XGA TFT LCD display. The product is available within a range of Rs 45,000 to Rs 60,000 (plus taxes) depending on the configuration.
Nokia has launched a new model of camera phone, Nokia 3220, targeted at the youth and priced at Rs 12,169. The phone has visual flashing lights and includes an optional feature of wave messaging capabilities that allows users to flash a short text or graphic image visually.
Intergold jewellery stores across the country are about to do a disappearing act. Rosy Blue group, the parent company of Intergold and Orra Diamonds, is repositioning the existing 22 Intergold outlets across the country as Orra Diamond stores. The new stores will be the vehicle for launching the $1.8 billion global diamonds brand Orra in India.
Bangalore-based Carbon brand of fashion accessories and jewellery has opened its first exclusive store at Forum Mall in Bangalore. So far the group was selling its products through shop-in-shop strategy. With the new venture, Carbon adopts a two-pronged marketing plan. Mumbai, Pune and Hyderabad are next destinations for Carbon exclusive outlets.
The $ 200-mllion American leather footwear manufacturer, Stacy Adams, has tied up with the Rs 75-crore Shoe Technik International Corporation Ltd to produce and market Stacy Adams shoes in India. Country Marketing Manager Rupesh Sharma says an advertising budget of over Rs 1 crore has been allocated for this year. The account is being handled by Delhi-based ad agency Ushak Kaal.
Premium vodka and white spirit Smirnoff has launched three new flavours of Smirnoff Twist. The new Orange, Raspberry & Vanilla flavours are expected to add to the excitements of the Smirnoff Citrus Twist launched earlier. Priced at a marginal premium over Smirnoff, the Twist range comes in 750 ml SKU and will be available in a unique twisted bottle.
True to its name by the swank New York City borough, the new Stan Chart Manhattan card targets the ambitious, upwardly mobile customer. After foraying into the Far Eastern markets of Hong Kong and Singapore, the lifestyle credit card is now eyeing at the hip and happening Indian consumer. Visa is partnering the venture with the banking major.
Indulge in music, set your whims and fancies free and flaunt your personalised style – all that with Motorola’s first 3D surround music phone, E398. World’s second largest manufacturer of mobile handsets, Motorola is targetting at different consumer segments while personalising the offers to address to the specific needs of the consumer.