The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014
India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as compared to China with 159 million MAUs. The third country in the list, Indonesia, had just 38 million users by comparison
Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."