trend
Vuclip 2014 trend report: Mobile the most-preferred screen among consumers?blur=25

About 67 per cent of the total respondents preferred mobile phones to watch movies, music videos and TV shows, while only 20 per cent men and 29 per cent women preferred television

exchange4media Staff Jan 16, 2015 10:19 AM

Print Trends 2015: Higher ad revenues from regional print, smarter storytelling on the cards?blur=25

Print sector sets eyes on ad revenues from non- metros, expansion into new media and higher creativity in print ads in 2015

Abid Hasan Jan 13, 2015 8:41 AM

We are now moving from the era of Customisation to Co-creation: Ramesh Chembath?blur=25

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM

Dress to go viral: Fashion brand PEOPLE asks youth to #StartTrending?blur=25

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth

exchange4media Staff Aug 11, 2014 8:00 AM

IMPACT Digital Power 100 predicts the top five digital trends for 2014?blur=25

The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting

Twishy Jan 2, 2014 9:21 AM

India has so much the rest of the world can learn from in the digital sphere: Jim Elms?blur=25

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM

APAC registers biggest hike in headline GMI: WARC?blur=25

The index rose by 2.3 points to a value of 53.8. The headline GMI is a metric that combines monthly responses from global marketers on various trends

exchange4media Staff Jan 24, 2013 7:43 PM

Higher growth, greater spends on social?blur=25

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends

exchange4media Staff Dec 21, 2012 7:59 PM

Higher growth, greater spends on social in 2013?blur=25

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study

exchange4media Staff Dec 20, 2012 6:27 PM

PR Satheesh back in TELiBrahma’s fold?blur=25

He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President

Sai Prasanna Nov 20, 2012 2:02 AM

Reliance Trends appoints AliveNow?blur=25

Following a multi-agency pitch, AliveNow has bagged social media marketing duties for Reliance Trends

exchange4media Staff Aug 28, 2012 8:12 PM

OMD India bags Zovi & Travel Trendz media biz?blur=25

OMD India is on a winning streak – post Amrutanjan, the agency has now added the media duties of Zovi & Travel Trendz to its kitty

Noor Fathima Warsia Aug 7, 2012 8:04 PM

MTunes HD brings together 5 platforms for countdown show?blur=25

The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline

exchange4media Staff Aug 4, 2012 10:41 PM

TOI taps retailers with 3D Trendz in Hyderabad?blur=25

Providing advertisers, primarily retailers, with an innovative platform, The Times of India’s ‘TrendZ’ supplement in Hyderabad today has all ads in 3D

Deepa Balasubramanian Jul 14, 2012 8:23 PM

Travel Trendz Tv ropes in Tajamul Hussain?blur=25

Travel Trendz Tv appoints Tajamul Hussain as Chief Strategic Officer; he will closely work with Abdul Azeem, Executive Director and CEO of the company

exchange4media Staff Mar 28, 2012 1:59 PM

Travel Trendz Tv ropes in Tajamul Hussain?blur=25

Travel Trendz Tv appoints Tajamul Hussain as Chief Strategic Officer; he will closely work with Abdul Azeem, Executive Director and CEO of the company

exchange4media Staff Mar 28, 2012 1:53 PM

TELiBrahma’s PR Satheesh joins new travel channel as President?blur=25

PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives

Sai Prasanna Mar 7, 2012 2:14 PM

Shopping and classifieds top internet users’ list?blur=25

Shopping and classifieds now ranks sixth in terms of visit share as compared to its eighth rank last year, according to a survey by Experian Services India Pvt Ltd, which studied the online shopping trends in India.

Arwa Sultanali Nov 1, 2011 11:38 AM

Motorola launches MobileMe in India with portfolio of Bluetooth wireless devices?blur=25

Motorola has launched its portfolio of Bluetooth wireless devices in India, which are set to enhance the mobile experience for consumers in India. Motorola also established a separate business unit in India to focus on accessory products.

exchange4media Staff May 6, 2006 6:19 AM

Sony Ericsson unveils new Walkman phones?blur=25

Sony Ericsson on Thursday introduced three new Walkman phones – W810i, W700i and W300i – increasing its portfolio of models in India to 16.

exchange4media Staff May 4, 2006 7:33 AM