trend
Smartphone sales YoY growth dips by 18 per cent in 2015: Report?blur=25

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

India saw 122 million users of mobile ad blocking software in March 2016: Report?blur=25

India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as compared to China with 159 million MAUs. The third country in the list, Indonesia, had just 38 million users by comparison

exchange4media Staff Jun 10, 2016 8:09 AM

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective??blur=25

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

Guest Column: Sanjeev Jasani Make an impression, don't buy them?blur=25

Brands need to think about innovative ways in which they can help consumers have a healthier relationship with technology and create initiatives for consumers to fill their idle time away from digital devices writes Sanjeev Jasani, Head Digital, Cheil India

exchange4media Staff Feb 5, 2016 7:57 AM

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni?blur=25

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.

exchange4media Staff Jan 28, 2016 8:27 AM

#CelebrateJio takes Twitter by storm with 77,000 + conversations in 24 hours?blur=25

Reliance Communications massive soft launch event for Reliance Jio 4G was not only a huge on ground success but it even had social media buzzing, in some parameters even outperforming paid campaigns seen on Twitter over the year

exchange4media Staff Dec 31, 2015 6:33 PM

#CelebrateJio takes Twitter by storm with 77,000 + conversations in 24 hours?blur=25

Reliance Communications massive soft launch event for Reliance Jio 4G was not only a huge on ground success but it even had social media buzzing, in some parameters even outperforming paid campaigns seen on Twitter over the year

exchange4media Staff Dec 30, 2015 7:21 PM

Rewind 2015: 2015 has been a Marketer’s fear year : Piyush Pandey?blur=25

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’

Sarmistha Neogy Dec 17, 2015 9:23 AM

Rewind 2015: 2015 has been a Marketer’s fear year : Piyush Pandey?blur=25

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’

Sarmistha Neogy Dec 17, 2015 8:18 AM

Vuclip 2014 trend report: Mobile the most-preferred screen among consumers?blur=25

About 67 per cent of the total respondents preferred mobile phones to watch movies, music videos and TV shows, while only 20 per cent men and 29 per cent women preferred television

exchange4media Staff Jan 16, 2015 10:19 AM

Print Trends 2015: Higher ad revenues from regional print, smarter storytelling on the cards?blur=25

Print sector sets eyes on ad revenues from non- metros, expansion into new media and higher creativity in print ads in 2015

Abid Hasan Jan 13, 2015 8:41 AM

We are now moving from the era of Customisation to Co-creation: Ramesh Chembath?blur=25

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM

Dress to go viral: Fashion brand PEOPLE asks youth to #StartTrending?blur=25

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth

exchange4media Staff Aug 11, 2014 8:00 AM

IMPACT Digital Power 100 predicts the top five digital trends for 2014?blur=25

The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting

Twishy Jan 2, 2014 9:21 AM

India has so much the rest of the world can learn from in the digital sphere: Jim Elms?blur=25

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM

APAC registers biggest hike in headline GMI: WARC?blur=25

The index rose by 2.3 points to a value of 53.8. The headline GMI is a metric that combines monthly responses from global marketers on various trends

exchange4media Staff Jan 24, 2013 7:43 PM

Higher growth, greater spends on social?blur=25

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends

exchange4media Staff Dec 21, 2012 7:59 PM

Higher growth, greater spends on social in 2013?blur=25

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study

exchange4media Staff Dec 20, 2012 6:27 PM

PR Satheesh back in TELiBrahma’s fold?blur=25

He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President

Sai Prasanna Nov 20, 2012 2:02 AM