On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

exchange4media Staff Oct 18, 2017 11:49 AM


Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM


From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

TV ad share of consumer durables sector drops by 83% post demonetisation?blur=25

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff Jan 16, 2017 8:20 AM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017?blur=25

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital ?blur=25

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Surya Narayanan Jan 10, 2017 8:21 AM

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017?blur=25

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

exchange4media Staff Jan 5, 2017 8:19 AM

Active social media users in India grow by 15 % from 2015 to become 136 million : Yral Report 2016?blur=25

Increased mobile web penetration also a key contributor to growth in active social media usage

exchange4media Staff Jan 4, 2017 8:05 AM

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult?blur=25

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra Jan 3, 2017 8:07 AM

Delhi-NCR leads, followed by Bangalore and Mumbai as India’s top online-shopping savvy city: Snapdeal Consumer buying Trends 2016?blur=25

Make-up category was extremely popular online, seeing a whopping overall growth of 345% YoY; Of the total sales in the year, more than 40% came from metros & Tier I cities, while Tier II cities and beyond accounted for nearly 60% of the sales

exchange4media Staff Dec 28, 2016 8:18 AM

YouTube to show more local language content?blur=25

The language preference is based on a combination of the user interface language, watch history, and location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself

exchange4media Staff Dec 9, 2016 8:37 AM

Social strategists deploy short-term tactics: Seriously Social Report 2016?blur=25

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

exchange4media Staff Dec 1, 2016 8:42 AM

Smartphone sales YoY growth dips by 18 per cent in 2015: Report?blur=25

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

India saw 122 million users of mobile ad blocking software in March 2016: Report?blur=25

India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as compared to China with 159 million MAUs. The third country in the list, Indonesia, had just 38 million users by comparison

exchange4media Staff Jun 10, 2016 8:09 AM

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective??blur=25

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

Guest Column: Sanjeev Jasani Make an impression, don't buy them?blur=25

Brands need to think about innovative ways in which they can help consumers have a healthier relationship with technology and create initiatives for consumers to fill their idle time away from digital devices writes Sanjeev Jasani, Head Digital, Cheil India

exchange4media Staff Feb 5, 2016 7:57 AM

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni?blur=25

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.

exchange4media Staff Jan 28, 2016 8:27 AM

#CelebrateJio takes Twitter by storm with 77,000 + conversations in 24 hours?blur=25

Reliance Communications massive soft launch event for Reliance Jio 4G was not only a huge on ground success but it even had social media buzzing, in some parameters even outperforming paid campaigns seen on Twitter over the year

exchange4media Staff Dec 31, 2015 6:33 PM