trend
Social media?blur=25

A survey by Hootsuite has identified five key social media trends for the year

exchange4media Staff Jan 7, 2020 3:48 PM

Ranjit Raina Geometry Encompass?blur=25

From shifting trends in content creation, tech in offline & traditional commerce to the emergence of 'phygital' experiences, Ranjit Raina, CEO of Geometry Encompass, shares his predictions for 2020

Ranjit Raina Dec 31, 2019 8:54 AM

Marketing?blur=25

We got industry heads to weigh in on the changes and challenges that the marketing industry has been witnessing

Misbaah Mansuri Dec 30, 2019 8:23 AM

Instagram?blur=25

The report was revealed by  actor Tiger Shroff, who is considered a trendsetter in Bollywood

exchange4media Staff Dec 26, 2019 6:07 PM

Digital trends?blur=25

From focus on data interpretation to brands taking a regional approach & hyper-personalization, industry experts share their predictions for 2020

Shikha Paliwal Dec 24, 2019 8:50 AM

Wave X?blur=25

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

Radio Trends?blur=25

Radio Industry experts share their views on the trends in the Radio Industry in 2019 and their predictions for 2020

Noel Dsouza Dec 23, 2019 9:13 AM

Advertising?blur=25

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM

OOH Trends 2020?blur=25

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

Rachana Lokhande?blur=25

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM

India Today  Group?blur=25

The group has 138 million monthly unique visitors, as per the Comscore Mobile Metrix report

exchange4media Staff Dec 16, 2019 1:03 PM

Digitally Inspired Media?blur=25

The mandate includes handling Green Trends' marketing campaigns across digital platforms, SEO & communication planning. The agency will also handle all social media duties for Green Trends PRO

exchange4media Staff Dec 11, 2019 1:04 PM

GroupM This Year Next Year Report?blur=25

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

Kantar’s global media trends 2020 report predicts digital paradox DUMMY?blur=25

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

Disney Frozen 2?blur=25

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Chidambaran Natesan?blur=25

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game

Simran Sabherwal Nov 11, 2019 8:49 AM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

User Generated Content?blur=25

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

IndigoMusic?blur=25

IndigoMusic.com will be a melting pot of music, pop-culture, digital trends and content, specially designed for the Indian millennial

exchange4media Staff Oct 17, 2019 1:20 PM