trend
Rachana Lokhande?blur=25

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM

India Today  Group?blur=25

The group has 138 million monthly unique visitors, as per the Comscore Mobile Metrix report

exchange4media Staff Dec 16, 2019 1:03 PM

Digitally Inspired Media?blur=25

The mandate includes handling Green Trends' marketing campaigns across digital platforms, SEO & communication planning. The agency will also handle all social media duties for Green Trends PRO

exchange4media Staff Dec 11, 2019 1:04 PM

GroupM This Year Next Year Report?blur=25

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

Kantar’s global media trends 2020 report predicts digital paradox DUMMY?blur=25

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

Disney Frozen 2?blur=25

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Chidambaran Natesan?blur=25

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game

Simran Sabherwal Nov 11, 2019 8:49 AM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

User Generated Content?blur=25

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

IndigoMusic?blur=25

IndigoMusic.com will be a melting pot of music, pop-culture, digital trends and content, specially designed for the Indian millennial

exchange4media Staff Oct 17, 2019 1:20 PM

Boycott?blur=25

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Ad Parody?blur=25

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

RelianceTrends?blur=25

For the initiative, Kaumudi TV created a special Power Break segment for Reliance Trends to communicate the brand promise of #GetThemTalking

exchange4media Staff Aug 30, 2019 5:26 PM

Trends?blur=25

The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

exchange4media Staff Aug 14, 2019 4:58 PM

Kantar?blur=25

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

zomato?blur=25

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal Jul 9, 2019 8:06 AM

Trends?blur=25

The ‘Trend Your Luck’ campaign will run through the month on Hotstar, YouTube and Trends’ social media channels

exchange4media Staff Jun 8, 2019 8:25 AM

Eid?blur=25

Brands like Bata, Ghadi, Max Fashion and Reliance Trends come up with campaigns highlighting brotherhood and camaraderie

exchange4media Staff Jun 5, 2019 8:42 AM