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Marketing Disruption During COVID-19?blur=25

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza Apr 1, 2020 8:42 AM

RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Customer experience?blur=25

The report has surveyed over 13,000 marketing, advertising, ecommerce, creative and IT professionals working for brands & agencies in markets across Asia Pacific, Europe and North America

exchange4media Staff Mar 19, 2020 1:16 PM

Nitin Mantri?blur=25

Guest Column: Nitin Mantri, President ICCO & PRCAI and Group CEO, Avian WE, lists down some of the crucial things that will shape PR in 2020

Nitin Mantri Mar 16, 2020 3:51 PM

Payal Patel?blur=25

Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space

Noel Dsouza Mar 4, 2020 7:45 AM

Bharat Khatri?blur=25

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Captions OOH?blur=25

Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans

Noel Dsouza Mar 2, 2020 8:46 AM

Praveen Kumar Vadhera?blur=25

At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’

Noel Dsouza Feb 25, 2020 6:02 PM

Noomi Mehta?blur=25

Mehta will be shedding light on the problems the OOH fraternity faces and the possible solutions for the same

exchange4media Staff Feb 24, 2020 1:24 PM

Burger king?blur=25

Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth

exchange4media Staff Feb 21, 2020 2:35 PM

PMAR on Radio?blur=25

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

Manoj Kohli?blur=25

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

kantar?blur=25

The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%

exchange4media Staff Feb 12, 2020 12:22 PM

Jaikishin Chhaproo?blur=25

Chhaproo, Head of Media & PR, Personal Care Products Business Division, ITC, one of the members of the jury for e4m OOH 40 Under 40 Awards, talks about the trends and challenges in the OOH sector

Noel Dsouza Feb 12, 2020 8:37 AM

AAP Delhi Polls Meme?blur=25

Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats

exchange4media Staff Feb 12, 2020 8:22 AM

Ricky Singh ka VYRL countdown?blur=25

The newly-launched indie music countdown show supports non-film music artist and draws in regional brands who want to connect with youth TG

Noel Dsouza Feb 10, 2020 8:33 AM

twitter?blur=25

The Maruti Pavilion will host a #TwitterGreenZone with renowned auto influencers to accelerate its electric offensive

exchange4media Staff Feb 7, 2020 5:45 PM

NEONS 2019 Panel?blur=25

With just a month away for the 10th edition of the e4m NEONS OOH Conference and Awards, we take a look at the insightful discussions that took place last year

exchange4media Staff Feb 7, 2020 1:15 PM

Rachana Lokhande?blur=25

We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference

exchange4media Staff Feb 3, 2020 6:38 PM