trend
Manika Juneja

Guest Column: Juneja, AVP (Operations), WATConsult says 2019 will be a boon for the businesses who will be agile enough to adapt the digital transformation model

Manika Juneja Jan 21, 2019 9:12 AM

digital

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas Jan 3, 2019 8:33 AM

RECAP

A roundup of the stories that made headlines this week

exchange4media Staff Dec 22, 2018 8:57 AM

Yeareder

From the love for video to the return of creativity and evolving landscape of MarTech—experts share their take on the defining trends of the year

Misbaah Mansuri Dec 18, 2018 8:06 AM

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra Sep 13, 2018 8:54 AM

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha Sep 11, 2018 9:00 AM

Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership

exchange4media Staff Jun 27, 2018 12:00 PM

While presenting her annual Internet Trends Report 2018, Meeker said, "When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."

exchange4media Staff Jun 1, 2018 8:55 AM

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff Apr 11, 2018 8:51 AM

Criteo recently unveiled the Commerce & Digital Marketing Outlook 2018

exchange4media Staff Feb 26, 2018 8:53 AM

The service will draw primarily on the extensive Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.

exchange4media Staff Jan 19, 2018 12:00 AM

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

exchange4media Staff Oct 18, 2017 11:49 AM

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

TV ad share of consumer durables sector drops by 83% post demonetisation

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff Jan 16, 2017 8:20 AM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Surya Narayanan Jan 10, 2017 8:21 AM

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

exchange4media Staff Jan 5, 2017 8:19 AM

Active social media users in India grow by 15 % from 2015 to become 136 million : Yral Report 2016

Increased mobile web penetration also a key contributor to growth in active social media usage

exchange4media Staff Jan 4, 2017 8:05 AM