Thomas Cook India takes on cultural stereotypes, asks people to #TravelToKnow the North East?blur=25

The commercials, shot in the North Eastern state of Meghalaya, were created by Law & Kenneth Saatchi & Saatchi and will air on television, cinema, and the digital media

exchange4media Staff Apr 8, 2017 8:16 AM

On National Tourism Day, a sneak peek at the most memorable India tourism ads?blur=25

In 2015, foreign exchange earnings from tourism amounted to Rs. 1,35,193 crore, with an annual growth rate of 9.6 per cent

Shraddha Shirodkar Jan 25, 2017 8:17 AM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017?blur=25

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

55.71 per cent people favour demonetisation move across social media channels:  Meltwater report?blur=25

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

exchange4media Staff Nov 23, 2016 8:11 AM

Axis Bank launches #IgotPlans campaign with actor Purab Kohli?blur=25

The campaign #IgotPlans reflects the get up and go attitude of these travellers, and builds the Axis Bank Forex Card as an answer to those who wanted to explore the world on their own terms

exchange4media Staff Aug 30, 2016 8:12 AM

Samsonite announces the closing of Tumi Holdings Inc. acquisition?blur=25

Founded in 1975, Tumi is a leading global premium lifestyle brand offering a comprehensive line of business bags, travel luggage and accessories

exchange4media Staff Aug 3, 2016 1:23 PM

Lowe Lintas Delhi appointed creative agency for TravelTriangle?blur=25

This win marks another one for Lowe Lintas Delhi that has been seeing steady business growth over past few months. A few brands that Lowe Lintas Delhi handles include Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, Zopper etc

exchange4media Staff Jul 29, 2016 8:08 AM

Guest Column: The year technology changed the travel industry: Prabhat Gupta?blur=25

The travel industry witnessed a quality surge of applied technology which is facilitating in optimization of planning, customizing and booking, writes Prabhat Gupta, Co-founder and CTO of TravelTriangle.

Prabhat Gupta Jan 5, 2016 8:34 AM

Trendspotting: e-commerce players apprehensive about app-only approach?blur=25

Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium

Ankur Singh Jul 29, 2015 9:31 AM

2015 Trendspotting: Mobile travel bookings to drive industry growth?blur=25

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

Ankur Singh Jan 5, 2015 8:23 AM

Guest Column: Mall it up! - Haresh Nayak?blur=25

Haresh Nayak, Regional Director, APAC & MD, Posterscope, says advertisers need to be where maximum consumer indulgence is - malls & multiplexes

Haresh Nayak Apr 18, 2014 9:52 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan?blur=25

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

Goibibo cuts through the white noise to highlight travel booking experience?blur=25

With its tagline of ‘Bookings Done Dana Done Done,’ the ad emphasises on efficiency, simplicity & value for money that Goibibo offers to consumers

exchange4media Staff Feb 22, 2014 10:50 AM appoints Vijay Kesavan as CEO for India ops?blur=25

In this new role, Kesavan will be responsible for driving's business strategy, which is aimed at capturing the brand's position among the top 5 OTAs in India

exchange4media Staff Feb 8, 2014 11:06 AM

UAE-based enters Indian online travel agent market?blur=25 India has an initial investment commitment of Rs 100 cr, backed by parent company Universal Travels & Tourism from the UAE and Viva Holdings from India

exchange4media Staff Oct 24, 2013 9:48 AM

Fox Traveller, Seventy Event join hands for 2nd edition of India Bike Week?blur=25

There are around 30 brands associated with IBW at all levels - sponsorship, content partnership, exhibitor, & media. The first round roster of sponsors will be announced in the next three weeks

Abid Hasan Sep 30, 2013 8:11 AM

Online travel sector sees growth despite sluggish economy?blur=25

Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013

Saloni Surti Aug 13, 2013 8:40 AM

Smartphones emerge as preferred device for booking travel: Google?blur=25

Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY

exchange4media Staff Jul 18, 2013 7:47 AM

TV players eye the burgeoning lifestyle & Bollywood market?blur=25

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM