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Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee Jun 7, 2019 8:32 AM

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SITI successfully implemented the new TRAI Tariff Order Regime in conjunction with its business associates on a Pan India basis

exchange4media Staff May 30, 2019 5:59 PM

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Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee May 29, 2019 8:56 AM

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News reports suggest that the promoters will still hold a minority stake in Zee Entertainment after they sell the stake to the potential investor

exchange4media Staff May 28, 2019 6:44 PM

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Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM