trai
BARC

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

Mukund Trivedy

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

exchange4media Staff Jul 16, 2019 8:38 AM

TV

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy Jul 8, 2019 8:02 AM

Comicstaan

The 8-episode hunt for India’s next big comedy sensation will start on July 12, 2019

exchange4media Staff Jun 26, 2019 4:21 PM

HD

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

TRAI

TRAI chairman RS Sharma has been reported as saying that they are looking at the regulation carefully and collecting data and will fine-tune it at the right time

exchange4media Staff Jun 25, 2019 2:03 PM

Train

The report has findings such as - 83% of all travellers use the railways for short distance travel, 37% of all passengers are women and over 69% own smartphones

exchange4media Staff Jun 20, 2019 4:47 PM

BARC

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

Channels

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy Jun 11, 2019 8:25 AM

Bavesh

Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee Jun 7, 2019 8:32 AM

TDSAT

Industry experts say it’s business as usual since nothing has changed after the judgment

Moumita Bhattacharjee Jun 5, 2019 9:07 AM

TDSAT

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy Jun 3, 2019 8:25 AM

siti

SITI successfully implemented the new TRAI Tariff Order Regime in conjunction with its business associates on a Pan India basis

exchange4media Staff May 30, 2019 5:59 PM

Ravish Kumar

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee May 29, 2019 8:56 AM

ZEEL image

News reports suggest that the promoters will still hold a minority stake in Zee Entertainment after they sell the stake to the potential investor

exchange4media Staff May 28, 2019 6:44 PM

TRAI

The alleged violations are with respect to news channel Aaj Tak being made available on two LCNs

exchange4media Staff May 23, 2019 4:35 PM

FMCG ads

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

TRAI

The regulatory body aims to visit consumer households to check if TV services of consumers are as per new regulations

exchange4media Staff May 13, 2019 3:33 PM

Frankfinn Alia Bhatt

The new advertisement highlights the financial power and independence comes along with being a flight attendant

exchange4media Staff May 7, 2019 7:03 PM