traditional-vs-digital

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra Aug 30, 2018 8:39 AM

Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Deficit Disorder and News Snackin

exchange4media Staff Aug 10, 2018 8:55 AM

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin May 17, 2018 8:54 AM