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House Of Pataudi?blur=25

The ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched the first of its video content series

exchange4media Staff Sep 11, 2019 4:54 PM

Amar Nagaram?blur=25

Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’

Noel Dsouza Sep 11, 2019 8:25 AM

HT?blur=25

The group has brought together multiple Aarti mandali teams to add a festive touch to the daily commute of Mumbaikars travelling by local trains

exchange4media Staff Sep 10, 2019 7:41 PM

Body Shop?blur=25

The brand also unveiled its first Television Commercial, featuring the actor

exchange4media Staff Sep 10, 2019 12:49 PM

Madison?blur=25

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

exchange4media Staff Sep 9, 2019 3:20 PM

Zee5?blur=25

From September, Lebara Australia customers will be able to get a six-month Zee5 subscription bundled with select prepaid plans

exchange4media Staff Sep 9, 2019 10:50 AM

Akshay Kumar?blur=25

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

TRAI?blur=25

Stakeholders say TPD app not desirable when existing systems of distribution platform operators can be scaled up to meet requirements

exchange4media Staff Sep 5, 2019 12:50 PM

TRAI?blur=25

As per TRAI, the primary objective is to formulate contours of a reporting system for service providers

exchange4media Staff Sep 5, 2019 10:37 AM

TRAI?blur=25

As per the draft, the purpose of DRM is to prevent unauthorised redistribution of digital media and restrict ways consumers can copy content they have purchased

exchange4media Staff Sep 3, 2019 1:44 PM

TRAI?blur=25

The chosen firms will have to submit a report to TRAI about details of their audits within 21 days after the completion of the respective quarter

exchange4media Staff Sep 3, 2019 12:47 PM

Avon?blur=25

Pulp Strategy has innovated in their campaign for AVON with visual programming and augmented reality to build interactive Facebook filters for AVON TRUE

exchange4media Staff Sep 3, 2019 12:14 PM

TRAI?blur=25

The broadcaster has said the recent consultation paper issued by TRAI is ‘illegal and arbitrary’

exchange4media Staff Sep 3, 2019 11:53 AM

e4mrecap?blur=25

We bring you a round-up of the stories that made headlines this past week

exchange4media Staff Aug 31, 2019 9:20 AM

Asif Upadhye?blur=25

Upadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative

Asif Upadhye Aug 31, 2019 8:35 AM

Anil Malhotra?blur=25

Malhotra joined SITI as Chief Operating Officer in 2011 and since then has helmed leadership roles across the Essel Group

exchange4media Staff Aug 30, 2019 7:29 PM

TRAI?blur=25

The operators have been asked to report compliance as per the new regulatory framework within seven days from the date of issue of the direction

exchange4media Staff Aug 30, 2019 11:31 AM

Mahendra?blur=25

Prior to this, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB

exchange4media Staff Aug 30, 2019 11:07 AM

shaukat shamim?blur=25

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spoke about how video AI would change the world by 2020

exchange4media Staff Aug 30, 2019 8:50 AM