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Blessings

Star Sports anchor Jatin Sapru handed over the jar to Captain Virat Kohli, MS Dhoni and coach Ravi Shastri before the India vs Australia game

exchange4media Staff Jun 11, 2019 4:32 PM

Xaxis

Tran has more than 15 years’ industry experience, having spent the last six years in New York working at GroupM, Publicis, and Dentsu Aegis Network

exchange4media Staff Jun 11, 2019 1:25 PM

Purina

Educating pet owners on the benefits of right nutrition is the single biggest source of growth for the category and Purina, says Gaurav Kwatra, Director of Purina, Petcare India

exchange4media Staff Jun 11, 2019 8:52 AM

Channels

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy Jun 11, 2019 8:25 AM

Bavesh

Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee Jun 7, 2019 8:32 AM

DiaMirza

Written by Bhavani Iyer, directed by Sonam Nair and produced by Siddharth Malhotra, Kaafir premieres on ZEE5 on June 15

exchange4media Staff Jun 6, 2019 11:11 AM

TDSAT

Industry experts say it’s business as usual since nothing has changed after the judgment

Moumita Bhattacharjee Jun 5, 2019 9:07 AM

IxigoOriginal

Apart from original content, the new entertainment section on ixigo platform will also stream trending content across categories such as music, movies, politics, sports, business for travellers

exchange4media Staff Jun 4, 2019 5:59 PM

Sunita

Uchil will be heading the new division and work with production firms to produce new programming

exchange4media Staff Jun 4, 2019 11:46 AM

TDSAT

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy Jun 3, 2019 8:25 AM

TRA

The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff May 31, 2019 7:29 PM

Pitchpanel1

At a panel discussion, marketers decipher the art of engaging the digital audience and understanding the consumer’s perspective in terms of what helps them connect with a brand

exchange4media Staff May 31, 2019 8:54 AM

siti

SITI successfully implemented the new TRAI Tariff Order Regime in conjunction with its business associates on a Pan India basis

exchange4media Staff May 30, 2019 5:59 PM

Myntra

The new BMW Summer 2019 collection will be available from May 30

exchange4media Staff May 30, 2019 5:28 PM

Puma World Cup

Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019

Anjali Thakur May 30, 2019 8:39 AM

Siddharth Malhotra Katrina Kaif for Metro

The Metro Shoes collection campaign will soon release across major cities via print, OOH and digital media

exchange4media Staff May 29, 2019 4:00 PM

Ravish Kumar

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee May 29, 2019 8:56 AM

CharlesFrump

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan May 29, 2019 8:42 AM

ZEEL image

News reports suggest that the promoters will still hold a minority stake in Zee Entertainment after they sell the stake to the potential investor

exchange4media Staff May 28, 2019 6:44 PM