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FMCG and Ai

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Anand

Anand Bhadkamkar, COO - South Asia, Dentsu Aegis Network, however, said a trade war may help India replace Chinese exports to the US 

exchange4media Staff Aug 1, 2019 4:31 PM

Papon

The artists to perform at the event include Vishal Dadlani, Shekhar Ravjiani and Shantanu Moitra

exchange4media Staff Aug 1, 2019 2:57 PM

VS

As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

preetiv

Vyas, founder, Mumbai-based children’s book publisher FunOKPlease, has over 20 years of experience in children’s content and publishing

exchange4media Staff Jul 29, 2019 5:34 PM

tinder

The Traveler Alert feature is designed to inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have laws criminalizing LGBTQ status

exchange4media Staff Jul 25, 2019 11:58 AM

Facebookimage

Under the agreement, Facebook will be required to obtain purpose and use certifications from apps and third-party developers who use Facebook data

exchange4media Staff Jul 25, 2019 9:02 AM

Sony Max

The TVC, which first aired July 20, marks the launch of an elaborate marketing blitzkrieg across multiple touch points

exchange4media Staff Jul 23, 2019 1:07 PM

Masterchef

Network Ten CEO Paul Anderson has been quoted as saying that a commercial agreement could not be reached with the trio 

exchange4media Staff Jul 23, 2019 1:00 PM

VOOT Kids

VOOT Kids has partnered with iconic brands including Oxford University Press to fortify its rich content library by licensing 175 junior fiction and non-fiction titles

exchange4media Staff Jul 22, 2019 1:42 PM

Millie Bobby Brown Team Galaxy

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Sudhair Chaudhary

The case against the TMC lawmaker has been filed by Zee News Editor-in-Chief Sudhir Chaudhary.

exchange4media Staff Jul 20, 2019 2:25 PM

BARC

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

millenials

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

ebix

Under Ebix’s leading travel platform, the combined company will leverage Yatra’s large and existing customer base

exchange4media Staff Jul 17, 2019 5:47 PM

Rajiv Thondanoor Cleartrip

Thondanoor has more than 16 years experience in consumer internet and enterprise businesses and was most recently associated with Ola as Vice President- Product

exchange4media Staff Jul 16, 2019 4:33 PM

Facebookimage

This comes following an investigation into the case, in which personal information of nearly 50 million users was shared illegally

exchange4media Staff Jul 16, 2019 10:21 AM

Mukund Trivedy

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

exchange4media Staff Jul 16, 2019 8:38 AM