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Madison

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

exchange4media Staff Sep 9, 2019 3:20 PM

Zee5

From September, Lebara Australia customers will be able to get a six-month Zee5 subscription bundled with select prepaid plans

exchange4media Staff Sep 9, 2019 10:50 AM

Akshay Kumar

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

TRAI

Stakeholders say TPD app not desirable when existing systems of distribution platform operators can be scaled up to meet requirements

exchange4media Staff Sep 5, 2019 12:50 PM

TRAI

As per TRAI, the primary objective is to formulate contours of a reporting system for service providers

exchange4media Staff Sep 5, 2019 10:37 AM

TRAI

As per the draft, the purpose of DRM is to prevent unauthorised redistribution of digital media and restrict ways consumers can copy content they have purchased

exchange4media Staff Sep 3, 2019 1:44 PM

TRAI

The chosen firms will have to submit a report to TRAI about details of their audits within 21 days after the completion of the respective quarter

exchange4media Staff Sep 3, 2019 12:47 PM

Avon

Pulp Strategy has innovated in their campaign for AVON with visual programming and augmented reality to build interactive Facebook filters for AVON TRUE

exchange4media Staff Sep 3, 2019 12:14 PM

TRAI

The broadcaster has said the recent consultation paper issued by TRAI is ‘illegal and arbitrary’

exchange4media Staff Sep 3, 2019 11:53 AM

e4mrecap

We bring you a round-up of the stories that made headlines this past week

exchange4media Staff Aug 31, 2019 9:20 AM

Asif Upadhye

Upadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative

Asif Upadhye Aug 31, 2019 8:35 AM

Anil Malhotra

Malhotra joined SITI as Chief Operating Officer in 2011 and since then has helmed leadership roles across the Essel Group

exchange4media Staff Aug 30, 2019 7:29 PM

TRAI

The operators have been asked to report compliance as per the new regulatory framework within seven days from the date of issue of the direction

exchange4media Staff Aug 30, 2019 11:31 AM

Mahendra

Prior to this, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB

exchange4media Staff Aug 30, 2019 11:07 AM

shaukat shamim

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spoke about how video AI would change the world by 2020

exchange4media Staff Aug 30, 2019 8:50 AM

Alia Bhatt Frankfinn

A special AR filter was created for Frankfinn to demonstrate how it grooms women to help them achieve their #Flyhigh dreams

exchange4media Staff Aug 29, 2019 6:23 PM

Festive

Industry experts say brands and consumers who refrained from spending due to the economic slowdown will now loosen their purse strings

Moumita Bhattacharjee Aug 29, 2019 8:16 AM

TRAI

TRAI’s consultation paper on tariff-related issues has stakeholders debating on whether there should be a ceiling price at all and should TRAI interfere with the pricing of channels. We find out more

exchange4media Staff Aug 29, 2019 8:15 AM

TV

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM